| In 2018 Moët Hennessy USA announced a new partnership with City Harvest, as the exclusive Wine & Spirits company, to make a difference in the philanthropic community by fighting hunger. With nearly 1.3M New Yorkers facing hunger every year, the company has donated both time and resources towards programs aiding those less fortunate. MH USA's commitment will help feed over 200,000 people in need and provide over 200 volunteer hours to help feed people in the community. |
In 2018, MH USA suggested a corporate partnership with City Harvest because of their venerable efforts to help end hunger in communities throughout New York City. Since then, MH USA partnered with City Harvest to help them with their mission to end hunger while being a mutually beneficial partner to City Harvest. City Harvest focuses on food rescue and distribution, education, and other practical, innovative solutions to help them achieve their overall goal. MH USA has collaborated with City Harvest through volunteering efforts as part of MH USA's corporate philanthropic committee, corporate sponsorship of multiple signature events, and the Veuve Clicquot Polo Classic. Through this partnership, MH USA hopes to solidify their involvement, become an exclusive sponsor, and elevate their event experiences by engaging their large industry presence to drive traffic and awareness to City Harvest's hard work. By focusing on four main aspects of the partnership: 1) brand, 2) PR/social media, 3) people, and 4) commercial, Moët-Hennessy aims to:
To kick off the partnership and in celebration of National Volunteer Week, Moët Hennessy USA employees participated in City Harvest's 'Repack on the Road' volunteer drive by assembling 1,000 snack packs that served 7,000 children in pre-school, Head Start, and after school programs. This year, MH USA has committed to providing 200 volunteer hours by the end of the year to feed families in need.
MH USA collaborated with City Harvest to put on its l35th Anniversary Gala. This annual gala is City Harvest's most important fundraising event and yielded unbelievable results by raising nearly $2.7M and exceeding all 2018 goals. As the Exclusive Signature Event Sponsor, MH USA was an integral part of helping them achieving its goal of feeding over 200K people in need.
MH USA also worked with City Harvest on Summer in the City, which attracted young philanthropists and gave them the opportunity to experience the city's newest culinary stars, cocktails, music and more. The event raised over $410K, to help feed over 6,000 families for the summer.
MH USA also partnered with City Harvest on their Cadillac Dinner Series, which brought together three chefs for three nights to cook an intimate, multi-course dinner alongside the cooks that inspired them. The evening offered custom pairings of MHUSA brands with the Chef's creations and raised nearly $100,000 – enough to feed 400,000 New Yorkers in need.
In addition, the announcement of the partnership was picked up by over 250 publications generating more than 80,713,207 earned media impressions.
