Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 9th Annual Shorty Awards Best in Auto

This award honors the best use of social media by an auto brand or auto dealer. Objectives may include crowd-sourced concept and design, customer engagement via custom apps, buzzworthy events and promotions (online & offline), and building a loyal community, among others.

See previous winners and honorees here.


In May 2016, trade unions went on strike in France to protest against a new regulatory system, ending up in an almost paralyzed economy during a few days. As a result, most of the gas stations ran out of petrol and people had to queue for hours to get their tank filled.Worldwide leader of the electric category, Nissan is very active on social netw…
Honda "Serial One"
Serial One was the first Honda automobile imported to the U.S. Appropriately named after discovering its vehicle identification number, N600-1000001, Serial One was amongst the first Honda test vehicles for America. It was destined for the scrap heap, but, through fate, found its way to Tim Mings, the only full-time N600 mechanic in the world. We …
PewDiePie - My New Car II
Introduced to the public in September 2016 at the Paris Motor Show, the new Nissan MICRA challenged the whole B-segment car classification. The new Nissan MICRA is not just a new model, it is a brand new car: new aggressive and assertive design, new personalization features and new mobility technologies. Audacious, dynamic and sporty are the 3 key…
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you were sixteen. The 911 is the car you dreamed of. Many of us even had a poster of it on our bedroom walls. Each generation has a unique connection to the 911 model in production when they came of driving age. We sought out to provide a personalized onli…
Volkswagen Launches #VWadventure
Volkswagen and Rooftop Agency had two opposing business challenges;Find a new audience for an existing model, the Tiguan, and an all-new model, the SportWagen AllTrack. While dissecting the appeal of the two models, it became clear that while they were very different, they had one major thing in common - the consumer in question was the elusive ur…


Capitalizing on Consumer Shopping Shifts: Social Media Drives Dealership Visits
Reconciling corporate and local marketing objectives is a challenging proposition in the automotive industry. It's difficult to find strategies that allow the brand to support massive numbers of local dealerships without risking conflicts, tying up extensive resources, or creating inefficient complexity.For this campaign, Cadillac wanted to implement a nati…
Digital Air Strike: Brown Automotive Group – Facebook Campaign
The Brown Automotive Group looked to Digital Air Strike, the leading social media and digital engagement company, for help in reaching more people to increase website traffic and generate better leads without increasing its marketing budget. Brown's Marketing Manager, Michael Lopez, asked Digital Air Strike to begin with its Brown Chevrolet Buick GMC dealer…
Ferrari Firsts
When a car company sells out of every single vehicle they make, why bother using social media? Because Ferrari enthusiasts are a discerning crowd who expect the very best. Ferrari came to Carrot Creative to make sure their online experience felt just as premium as the vehicles they build.To quench the insatiable thirst of Ferrari enthusiasts, Ferrari and Ca…
Kia NiroBot
Our objective with Kia NiroBot was to provide people with immediate, friendly and engaging content about Kia's first-dedicated crossover hybrid delivered in a unique and entertaining way. With NiroBot, we set Kia up as a leader in automotive content experiences and also emerging platforms; conversational interfaces. In the end, we wanted to reach people in …