ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best in Healthcare & Pharma

This award recognizes efforts of companies specializing in healthcare, pharmaceutical or life sciences to make the world a better place. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

Finalists

finalist
gold
The Feel Whole Challenge
Our objective was to build awareness of AdventHealth and our Feel Whole promise. Specifically: Expanding our reach through relevant channels and buzz-worthy tactics Increasing pre-campaign benchmarks for brand awareness
finalist
silver
An Ordinary Guy Who Did An Extraordinary Thing
For children with certain forms of leukemia, blood stem cell transfusions offer one of the best hopes for beating the disease but finding the right match can be a challenge, particularly for minority families. In Amgen’s Be the Match campaign, Amgen teamed up with non-profit organization Be the Match to raise awareness for the national donor regis…
finalist
silver
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Black, Latinx, transgender, and nonbinary communities disporportionately experience sexual and reproductive health issues.  According to the USHHS, while 80% of women develop fibroids by the time they reach age 50, Black women are two to three times more likely to have fibroids than their white counterparts. Similarly, Black women are two to…
finalist
Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem
Situation analysis Allergy immunotherapy manufacturer Stallergenes Greer (STAGR) has more than 100 years of history in providing high-quality products and personalized service to its allergy specialist customers. Allergenic extracts, STAGR’s primary product offering, are a commoditized product, with price and supply driving much of the customer’s…
finalist
Survivors Have Heart
Survivors Have Heart is the first and only national community dedicated to connecting and supporting heart attack survivors.    Every year, over 600,000 Americans survive their first heart attack, becoming a part of the survivor community. Too often, people start recovering and feeling better soon after the event, and they think their heart …

Nominees

2020 Nurses Week Video
The World Health Organization dubbed 2020 the "Year of the Nurse" before we even knew what was coming. COVID-19 has proven nurses to be literal superheroes in scrubs. For Nurses Week, we wanted to create a video that conveyed our undying gratitude for all they do, putting themselves on the front lines amidst an unprecedented pandemic and risking their lives…
Be Vape Free
According to the Food and Drug Administration, 5 million youth in the United States currently use e-cigarettes: 1 in 4 high school students (27.5%) and 1 in 10 middle school students (10.5%). Vaping increases a person’s chance of experiencing complications from upper respiratory illnesses and some researchers believe there exists a relationship between vapi…
Boston One Step Marathon
COVID-19 continues to have a devastating impact on the entire world. And often times, we feel overwhelmed by the vastness of the impact. But hope and inspiration are born when we come together and focus on our local communities.  That is what we did in the Spring of 2020 with our client of 6 years, Boston Medical Center. They were, and continue to be, at…
COVID-19 Info Series
As COVID-19 began taking over the headlines, we knew that as an active health system on social media, it was important for us to join the conversation and educate the public on what they needed to know regarding the virus and who was most at risk. Mount Sinai is continuing to fight against the COVID-19 pandemic. As this disease is still prevalent, our cl…
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
City of Hope is a nationally renowned center for cancer research and care; however few people knew about its long legacy in diabetes research and advancements. More than 40 years ago in 1978, Drs. Arthur Riggs and Keiichi Itakura developed the technology to make synthetic human insulin, which remains the standard of care for millions living with diabetes wo…
EDLoop
EDLoop is a start-up founded by a female emergency department physician. This technology makes it easy for physicians and hospital staff to communicate with patients and their families in a quick and safe environment. The goal is to help facilitate communication with the patient and their families in a time in their lives when every minute matters. When COV…
Helping Health Care Professionals Through the Pandemic
It’s likely that you’ve recently taken more notice of the personal protective equipment and other medical devices that your dentist and doctor use. If they’re office-based practitioners, there’s a good chance that Henry Schein helps fill their practice with the supplies and solutions needed to provide quality health care. When the COVID-19 pandemic hit in M…
Learning from The Legacy Of HIV/AIDS in Healthcare & The Importance Of Compassionate Care Through 5B
Picture Motion, in partnership with RYOT Films and Johnson & Johnson, curated a powerful impact campaign around the film 5B which tells the history of HIV/AIDS and the legacy of compassionate care. This campaign aimed to educate the public and spread awareness about the importance of compassionate care practices that are based on humanity and holistic well-…
MACI 'Our Next Move' Campaign
The communication objectives of the campaign were to: Drive increased awareness of MACI amongst prospective patients Motivate patients to search for a surgeon who uses MACI (Find a MACI Specialist) The mindset shift we were attempting to create was one of realization that instead of living with chronic pain and restricting activity, they shoul…
Matter of Moments: Recognizing AFib-Stroke Risk
Our objective was to understand how aware people in the U.S. are about AFib and its connection to stroke, as well as share our learnings with the public through raising visibility of AFib. i.e. How it increases stroke risk, the importance of a timely diagnosis and driving people to the Matter of Moments microsite for more information via a targeted, multi-c…
MediFind – Your Guide to Finding Better Care, Faster.
When it comes to health, nothing is more valuable than time. That's why we created ​MediFind,​ the world’s most advanced platform for helping people facing the most difficult health challenges find better care, faster. This includes serious, life-threatening, complex, and rare diseases, which collectively affect billions of people globally. Our goal is t…
Olive Wellness
The Olive Wellness Institute (OWI) is an online collaborative community of practice and trusted repository of evidence-based peer-reviewed content on the nutrition, health and wellness benefits of olives and olive products. Established in 2018, OWI has quickly become a global opinion leader and influencer amongst healthcare providers, growers and medical re…
Raise Your Health Esteem
According to the 2018 America’s Health Rankings report by the United Health Foundation, the state of Louisiana ranked as the least healthiest state in the nation. With factors like smoking, obesity, mental distress, and diabetes plaguing communities in Louisiana, the Franciscan Missionaries of Our Lady Health System—the largest health system in Louisiana an…