5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Best in Healthcare & Pharma

This award recognizes efforts of companies specializing in healthcare, pharmaceutical or life sciences to make the world a better place. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.
2020 Nurses Week Video
The World Health Organization dubbed 2020 the "Year of the Nurse" before we even knew what was coming. COVID-19 has proven nurses to be literal superheroes in scrubs. For Nurses Week, we wanted to create a video that conveyed our undying gratitude for all they do, putting themselves on the front lines amidst an unprecedented pandemic and risking their lives…
An Ordinary Guy Who Did An Extraordinary Thing
For children with certain forms of leukemia, blood stem cell transfusions offer one of the best hopes for beating the disease but finding the right match can be a challenge, particularly for minority families. In Amgen’s Be the Match campaign, Amgen teamed up with non-profit organization Be the Match to raise awareness for the national donor registry, and t…
Be Vape Free
According to the Food and Drug Administration, 5 million youth in the United States currently use e-cigarettes: 1 in 4 high school students (27.5%) and 1 in 10 middle school students (10.5%). Vaping increases a person’s chance of experiencing complications from upper respiratory illnesses and some researchers believe there exists a relationship between vapi…
Boston One Step Marathon
COVID-19 continues to have a devastating impact on the entire world. And often times, we feel overwhelmed by the vastness of the impact. But hope and inspiration are born when we come together and focus on our local communities.  That is what we did in the Spring of 2020 with our client of 6 years, Boston Medical Center. They were, and continue to be, at…
COVID-19 Info Series
As COVID-19 began taking over the headlines, we knew that as an active health system on social media, it was important for us to join the conversation and educate the public on what they needed to know regarding the virus and who was most at risk. Mount Sinai is continuing to fight against the COVID-19 pandemic. As this disease is still prevalent, our cl…
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
City of Hope is a nationally renowned center for cancer research and care; however few people knew about its long legacy in diabetes research and advancements. More than 40 years ago in 1978, Drs. Arthur Riggs and Keiichi Itakura developed the technology to make synthetic human insulin, which remains the standard of care for millions living with diabetes wo…
EDLoop
EDLoop is a start-up founded by a female emergency department physician. This technology makes it easy for physicians and hospital staff to communicate with patients and their families in a quick and safe environment. The goal is to help facilitate communication with the patient and their families in a time in their lives when every minute matters. When COV…
Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem
Situation analysis Allergy immunotherapy manufacturer Stallergenes Greer (STAGR) has more than 100 years of history in providing high-quality products and personalized service to its allergy specialist customers. Allergenic extracts, STAGR’s primary product offering, are a commoditized product, with price and supply driving much of the customer’s decision …
Helping Health Care Professionals Through the Pandemic
It’s likely that you’ve recently taken more notice of the personal protective equipment and other medical devices that your dentist and doctor use. If they’re office-based practitioners, there’s a good chance that Henry Schein helps fill their practice with the supplies and solutions needed to provide quality health care. When the COVID-19 pandemic hit in M…
Learning from The Legacy Of HIV/AIDS in Healthcare & The Importance Of Compassionate Care Through 5B
Picture Motion, in partnership with RYOT Films and Johnson & Johnson, curated a powerful impact campaign around the film 5B which tells the history of HIV/AIDS and the legacy of compassionate care. This campaign aimed to educate the public and spread awareness about the importance of compassionate care practices that are based on humanity and holistic well-…
MACI 'Our Next Move' Campaign
The communication objectives of the campaign were to: Drive increased awareness of MACI amongst prospective patients Motivate patients to search for a surgeon who uses MACI (Find a MACI Specialist) The mindset shift we were attempting to create was one of realization that instead of living with chronic pain and restricting activity, they shoul…
Matter of Moments: Recognizing AFib-Stroke Risk
Our objective was to understand how aware people in the U.S. are about AFib and its connection to stroke, as well as share our learnings with the public through raising visibility of AFib. i.e. How it increases stroke risk, the importance of a timely diagnosis and driving people to the Matter of Moments microsite for more information via a targeted, multi-c…
MediFind – Your Guide to Finding Better Care, Faster.
When it comes to health, nothing is more valuable than time. That's why we created ​MediFind,​ the world’s most advanced platform for helping people facing the most difficult health challenges find better care, faster. This includes serious, life-threatening, complex, and rare diseases, which collectively affect billions of people globally. Our goal is t…
Olive Wellness
The Olive Wellness Institute (OWI) is an online collaborative community of practice and trusted repository of evidence-based peer-reviewed content on the nutrition, health and wellness benefits of olives and olive products. Established in 2018, OWI has quickly become a global opinion leader and influencer amongst healthcare providers, growers and medical re…
Raise Your Health Esteem
According to the 2018 America’s Health Rankings report by the United Health Foundation, the state of Louisiana ranked as the least healthiest state in the nation. With factors like smoking, obesity, mental distress, and diabetes plaguing communities in Louisiana, the Franciscan Missionaries of Our Lady Health System—the largest health system in Louisiana an…
Spot On Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle
Black, Latinx, transgender, and nonbinary communities disporportionately experience sexual and reproductive health issues.  According to the USHHS, while 80% of women develop fibroids by the time they reach age 50, Black women are two to three times more likely to have fibroids than their white counterparts. Similarly, Black women are two to three tim…
Survivors Have Heart
Survivors Have Heart is the first and only national community dedicated to connecting and supporting heart attack survivors.    Every year, over 600,000 Americans survive their first heart attack, becoming a part of the survivor community. Too often, people start recovering and feeling better soon after the event, and they think their heart attack is …
The Feel Whole Challenge
Our objective was to build awareness of AdventHealth and our Feel Whole promise. Specifically: Expanding our reach through relevant channels and buzz-worthy tactics Increasing pre-campaign benchmarks for brand awareness
“With Love, Me” presented by Your Cancer Game Plan
Merck Oncology is committed to fighting cancer on all fronts and providing patients and caregivers with support beyond medicine. In this spirit they addressed a need heard time and again across the cancer community: people facing cancer primarily seek to connect with others who have gone through a similar experience. In collaboration with more than a doz…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!