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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 5th Annual Shorty Social Good Awards

2020 Nurses Week Video

Entered in Healthcare & Pharma

About this entry

The World Health Organization dubbed 2020 the "Year of the Nurse" before we even knew what was coming. COVID-19 has proven nurses to be literal superheroes in scrubs. For Nurses Week, we wanted to create a video that conveyed our undying gratitude for all they do, putting themselves on the front lines amidst an unprecedented pandemic and risking their lives to save others. Additionally, we had hundreds of hospitals across the country in desperate need of staff. So with the video, we wanted to send our most heartfelt thanks to clinicians for their selfless work and entice others to join them to help out hospitals in need.

Why does this entry deserve to win?

We shared our video campaign organically through a multi-channel communication plan including a Nurses Week email to our clinicians, Facebook, Instagram, LinkedIn, YouTube and Vimeo. We emailed and posted the video on our various channels the first day of Nurses Week (5/6/2020).

Results

The organic results of our campaign are:

Media

Video for 2020 Nurses Week Video

Produced by

Aya Healthcare

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!