The Shorty Awards recognize excellence in digital and social media.
All entries will be scored by judges on these major criteria:
Purpose/Impact: Demonstrate that the work and cause had importance and made a positive difference in society.
Impact & Engagement: Entries should demonstrate that their work had a positive impact on the cause they represent and/or successfully engaged their communities in a positive manner.
Creativity: Memorable and/or inspiring for its well-executed, “out of the box” originality and innovation.
Strategy & Execution: Clearly defined and effective communications plan that is key to a brand, agency or organization meeting their objectives.
Engagement: Positive interaction with the target audience and/or measurements of success.