Paul runs TBD Group - an emerging technology advisory helping the likes of P&G, Time Inc, Coutts, O2 amongst others decide how to use different (often disruptive) technologies. Previously with Mindshare (the global media buying agency) Paul ran a team of thirty helping Ford, Unilever, HSBC amongst other create business cases for social technologies after returning from Los Angeles where he worked in-house for Myspace. Paul runs @themediaisdying, and regularly write for Forbes, Reuters, Evening Standard, Cool Hunting and can be seen on the BBC and trade publications when industry comment is required. Paul recently launched TNN (The New Normal) - a Slack community focused on future insights and skills.