James is a seasoned brand strategist with a rich background in marketing and communications. His career began in New York City, where he honed his skills at various agencies, developing a unique blend of technical know-how and creative flair. His expertise has led to successful campaigns for high-profile clients like New Balance, Atari, and Mercedes-Benz. His insights on marketing and creativity have gained international recognition, featuring in the Wall Street Journal and Adweek. James' creative acumen was celebrated as part of Adweek's Creative 100, honoring the industry's most influential figures. Born in London and raised between New Jersey and the UK, James pursued higher education in the United States, earning a Bachelor of Fine Arts from Syracuse University, with a minor in painting. Now, James embraces the challenges and joys of fatherhood, raising a lively five-year-old daughter and three-year-old twin boys. A fervent Arsenal FC supporter, he also has a passion for sneakers, cinema, and gastronomy, with a particular fondness for pizza. This multifaceted life informs his creative process, blending international perspectives with personal experiences to drive innovation in branding.