Best use of a Spokesperson in Social Media - Shorty Awards

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 9th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

Winner

Love Has No Labels was created with the mission to combat bias with love. Our campaigns are designed to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together des...

Finalists

2016 World Nutella Day

American food blogger and Nutella fan Sara Rosso started the World Nutella Day holiday in 2007. Since then, February 5th has been the day for fans around the world to come together online and celebrate Nutella. In 2015, when Sara handed over the holiday to Nutella, the brand knew that growing the day was crucial for brand equity far into the fut...

Captain Obvious Race for President

Finding and booking a place to stay is the worst part of the travel experience. With an online travel category plagued by parity and the constant fear of getting it wrong, consumers find themselves spending hours searching. Frustration and the feeling of surrender once they finally book is rife. To provide some clarity and prove that Hotels.com ...

Glad to Waste Less with Ayesha Curry

In the brand's third year executing its 'love food more, waste it less' platform, Glad tied this year's efforts to the launch of its newest product FreezerWare and encouraged families to unlock the magic of their freezers to help save time, money and the environment. The team was charged with creating a campaign that would highlight the new prod...

John Legere: T-Mobile's Un-carrier "Un-CEO"

In his own words, T-Mobile's success can be summed up in one sentence – "Listen to your employees, listen to your customers, shut the f--- up, and do what they tell you." John Legere, T-Mobile's bold, unfiltered CEO of the past four years, brought this philosophy to the fourth-place wireless company in 2012. Since then, John Legere embarked upon...

Meet the Spokespoon

How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels people to stop and ask "can I hold that?"

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City