Best On a Shoestring Campaign in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best On a Shoestring Campaign

This award honors the most creative and effective social good campaign or initiative receiving little to no funds. Please make sure to include total budget as part of your entry.

See previous winners and honorees here.

Winner

On a Shoestring

According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million suicide attempts in the United States in 2017. Suicide is also on the rise in the United States, which has significantly increased national media attention. The problem with this coverage is that it's often sensationalized, and as a result it's triggeri…

Finalists

On a Shoestring

Scratching the Surface

Vitamin Stree is a video first content channel that is seeking to reshape the narrative for young women in India. In 2015-2016, we started noticing that a lot of digital content was developed without enough inclusivity. Like most things, the internet was developed through a gendered purview and so was the content created online. We found that the…

On a Shoestring

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

On a Shoestring

72andSunny believes that the best work of our lives will come from the most diverse and inclusive company culture where all individuals feel they belong. But despite best intentions, people of color did not always feel they could bring their full selves to work. We wanted to dive into this complex issue and initiate an honest dialogue around race …

On a Shoestring

Press Play Webcomic

In the summer of 2018, sensationalized news reports of mental health-related celebrity suicides (such as Anthony Bourdain, Kate Spade, and Ellen Joyce Loo in Hong Kong) swept like a brushfire. Such media coverage is highly triggering — they took Indonesian-born Hong Kong-based filmmaker Edward Gunawan to an earlier time in his life when he used…

On a Shoestring

Somewhere To Believe In

At Stein IAS, Generosity of Spirit is our most important company value. Every year we choose a cause related Christmas project with the aim of activating our Generosity of Spirit internally, proving it to our external audience, and giving something back to the wider community. Research into New York city’s homeless charities turned up a cl…

Nominees

On a Shoestring

Generation Lockdown

In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to barricade doors with tables and how to balance on toilet seats so that gunmen can’t see their feet. March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Parkland, Flo…

On a Shoestring

Getting to the heart of our misison

Since its founding in 2005, The Humane League has focused on effectively ending the worst abuses in factory farming by securing strong animal welfare commitments from major foodservice providers, restaurants, food manufacturers and hospitality leaders around the world; enacting legislation; and empowering people to leave animals off their plates. Over the p…

On a Shoestring

Nothing Changes If We Don't

Most of us in the ad industry don’t believe we are racist, sexist, homophobic, bigoted, or ageist. But there are times when our intent and our actions are misaligned. Because ad agencies often lead pop culture, OBERLAND launched “Nothing Changes If We Don't” as part of the agency's year-long effort to address the unconscious bias that we have witnessed- pul…

On a Shoestring

The Wage Gap: A Scary Truth

On average in the US, women earn about 80 cents for every dollar men make and women of color make even less. And while the public is increasingly aware of the wage gap between men and women, awareness alone hasn't moved the needle. To end wage inequality, The Women's Foundation works to do more than just inspire conversation. They're dedicated to creating p…

On a Shoestring

Using Creativity to Change the Conversation: Unvaccinated!Life

On January 4, 2019, a local Washington county’s health department announced a confirmed case of measles. By January 18, with 19 known cases, officials declared a public health emergency. Why was a disease the CDC had declared eliminated in America back in 2000 rapidly spreading 15 minutes from our front door? In a word: misinformation. Opinion, …

On a Shoestring

Younger Violence Against Women Act PSA

Together, with the United State of Women and Civic Nation, TV Land joined forces on a Public Service Announcement in support of the Violence Against Women Act. Currently, long-standing funds to help and protect survivors of gender-based violence are under threat. This PSA features the full Younger cast - Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor, …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.