11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 2nd Annual Shorty Social Good Awards
Best Pro Bono Campaign
This award honors the most creative and effective social good campaign with services offered to a brand, organization, or nonprofit for free.
See previous winners and honorees here.
UN Women #stoptherobbery
It's 2017, and globally women still make 23% less than men. And at the current rate, it will take 70 years to close the pay gap. However, this wasn't a truth that many were aware of, and the narrative around the issue had begun to die down.So, the objective was to challenge the cultural perception about the pay gap by framing it in a way the wor...
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid...
Teddy bear manufacturers are required to follow incredibly strict safety regulations—unless, of course, the teddy bear is a gun. Introducing Teddy Gun. Created to shine a light on the nonsensical lack of government oversight on the gun industry, Teddy Gun became a tragic, ironic, powerful symbol of the disproportionate lack of regulation that co...
In the city of Chicago, a public school's budget is determined by the number of students enrolled. So when our neighborhood high school fell to a class size of 400 - 1,600 below capacity - many of its programs were in jeopardy of losing funding.That put its students at an even greater disadvantage - especially considering 16% of them are homeles...
GIVE THE TALK
In the digital age, the average age of exposure to porn is 11-years-old. Additionally, 87% of hardcore online porn is either verbally or physically violent towards women and overall leaves unrealistic expectations. Psychologists, sex educators, and teachers state that today, it's never been more important for parents to talk to kids about the di...
Take Down Gun Violence
Take Down Gun Violence:On average, there is more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications, we created shooting survival posters, website, social pages and video. Designed to...
February 9th 2017; the (far right majority) Danish parliament released an eye opening official statement that was voted in. The statement (which dealt with a public housing issue) stated that: "residents that are descendant from non western countries should not outnumber the Danes in the area", thus indirectly proclaiming that descendants of non western c...
City of Los Angeles, Los Angeles Police Department: "Domestic Violence Has No Place Here"
This 2016–2017 domestic violence awareness campaign was created for the Los Angeles Police Department (LAPD) in conjunction with the Los Angeles Mayor's Office.The campaign's objective was to drive greater public awareness in Los Angeles about domestic violence (DV).With domestic abuse on the rise in 2016, the City of Los Angeles doubled the number of Dom...
Money Doesn't Make it OK
The goal was to grab attention by attacking the claim that hunters actually help preservation by paying to hunt. Ridiculous. Since trophy hunting is huge debate on social media, this video intended to raise the discussion once again, call these hunters out on their bullshit, and reignite the public's anger over Cecil. The ultimate goal? Collect donations ...
More Color More Pride
We're all familiar with the iconic rainbow flag. It symbolizes community and a sense of belonging. But there's a problem in the community this flag represents. Minorities are often marginalized and even intentionally excluded. So, our team at Tierney came up with a new design for the flag with two new colors. Not just to change the flag, but to raise a...
PRLab Gives Back All Night Long in PRoBono 2016
PRLab provides semester-long PR deliverables for nonprofit and commercial entities. In addition, each fall, we host PRoBono, our annual overnight marathon of PR and advertising services. From 6 p.m. on November 4 through noon on November 5, 2016 (yes, all night), we collaborated with five Boston-based nonprofits, providing them with free public relations,...
The objective was to raise funds and awareness for a clinical trial for Hunter Syndrome. Doctors and researchers currently believe they have a cure for Hunter Syndrome but lack funding to execute a clinical trial because the disease affects too small of a population. Hunter Syndrome occurs exclusively in boys, and the disease is progressively debilitating...
Recruiting Donations and Volunteers to Help Toronto’s Homeless for Project Winter Survival
Engage and Change is a charity that was created to foster good citizenship and encourage healthy communities by giving back in the Greater Toronto Area. Homelessness is a particularly distressing vulnerability in the Toronto community, and there have been more than 5,000 people reported homeless each year since 2013. Engage and Change gives people and com...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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