ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific social cause or campaign.

Winner

Hashtag
winner
Dove: Dear Media
“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of w…

Finalists

Hashtag
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, playground equipment, etc. So far, America's schools have earned over $600 m…
Hashtag
finalist
#ShootATweet
How do we make the daily toll of gun violence something Congress can't ignore?The media does a great job making everyone aware of mass shootings. But what about the 88 Americans killed by guns daily? How can we give the people who want to help during these mass shootings the chance to speak out after every shooting—days, weeks, and months later? W…
Hashtag
finalist
The #62MillionGirls Yearbook
In March 2015, the President and First Lady Michelle Obama launched the Let Girls Learn initiative to address a global crisis: 62 million girls around the world are denied their right to an education because of their gender. The launch of the initiative was welcomed in international development and advocacy circles, but the issue of girls' educati…

Nominees

Hashtag
#BlindNewWorld
More than 7 million blind people live in the U.S. Yet, more than half of Americans say they haven't seen a blind person recently.How can that be? How can 7 million people go unnoticed?Perkins School for the Blind has been preparing children and young adults with the education, confidence and tools they need to succeed for more than 185 years. But none of th…
Hashtag
#FedExCares: Turning Citizenship into an Internal Rallying Cry
More than 10,000 FedEx volunteers work to improve communities in upward of 400 cities across the globe every year. From building a soccer field in an impoverished Madrid neighborhood to collecting marine debris along the Miami coastline, weaving together our volunteer efforts into a singular message proved to be a difficult – yet rewarding – task. After muc…
Hashtag
#FlipOffFur
How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the fur-wearer haters, and those who simply hate fur-wearer-haters. Stay with us...It wasn't just about awareness, but also creating dialogue between all of these groups, and pointing the biggest finger at those who do the most damage: the fur traders and designer…
Hashtag
#ForgiveForPeace Campaign
The United Nations tasked influencer marketing platform, Influential, to create a campaign to raise awareness about the International Day of Peace, on September 21st, 2015. The International Day of Peace was created in 1982, but it had never really gotten massive recognition. UN Assistant Secretary General Ray Chambers wanted to significantly strengthen awa…
Hashtag
#HavasPeepShow
The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.
Hashtag
#IHateTheWait
With increasingly long TSA wait times and frustration with the current system escalating at airports across the country, Airlines for America developed a social media strategy to empower consumers to tell the TSA about their experiences directly and prompt positive change within the TSA to shorten lines, while maintaining a safe and effective screening p…
Hashtag
#StrongArmSelfie
Colorectal cancer is the second leading cause of cancer deaths among men and women in the U.S. combined. Colorectal cancer is among the most preventable cancers, however one in three adults aged 50 to 75 are not up-to-date with recommended colorectal cancer screening. According to Fight Colorectal Cancer, more than 60 percent of deaths from colorectal ca…
Hashtag
#TreatItForward Tuesday
We're passionate about making a positive difference for animals in need. In this campaign, we focused on small community animal shelters across the country with the goal of amplifying their messages and surprising them with cases of healthy, natural pet treats, something they rarely receive via corporate or community donations.And since Wellness Natural Pet…
Hashtag
Call Your Shot
The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was backed by a coalition of partners, including the UN Foundation's Nothing But Nets campaign, Malaria No More and the United States Agency for International Development. The campaign was designed to increase public awareness about malaria and U.S. role in progre…
Hashtag
Cigna Fights Hunger
Cigna is more than just a health insurance company. We are committed to improving the health, well-being and sense of security of our customers. Part of that commitment is the belief that no one should have to go hungry. So, Cigna employees energized, put on our hair nets, and started the "Cigna Fights Hunger" campaign with Feeding Children Everywhere to ch…
Hashtag
Jeep | 4x4 Day
This past April 4th, the Jeep brand celebrated it's first annual 4x4 Day, with a campaign centered around a call to "Save the Dirt." This involved UGC aggregation and the launch of the Jeep brand Snapchat channel. The Snapchat launch included fan voting on the top Jeep vehicles, as well as a national filter. To create excitement for the brand's big day, we …
Hashtag
M&M’S #MakeMLaugh For Red Nose Day
For the past two years, M&M'S has joined Comic Relief, an organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S.
Hashtag
MasterCard #STandUp4
For the past five years, MasterCard has supported Stand Up To Cancer (SU2C) by donating 1 cent to SU2C (up to $4 million) when cardholders dine out and pay with their MasterCard during an annual, eight-week promotional period.To achieve this $4million donation goal in 2015, we needed to stimulate more than 400 million dining-related transactions and beat th…
Hashtag
Zappos: #ImNotABox Campaign
THE WHYEvery Zappos box has a unique story and purpose to each of our customers--whether they're shopping for their baby's first shoes, their own first marathon sneakers, or their first date outfit. The box is our way of being there for our customers wherever they are in life. Because we are an online retailer, our box is one of the most important and only …