Best use of a Hashtag in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 1st Annual Shorty Social Good Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific social cause or campaign.

Winner

Dove: Dear Media

“Hot blonde.” “Huge nipples.” “Her ass is quality.” Somehow it’s become acceptable for the media to judge women by their appearance instead of their accomplishments. And elite athletes are no exception. When women compete at the largest sporting events in the world, commentators from television, radio and print focus on how they look instead of w…

Finalists

#SaidNoSchoolEver

Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, playground equipment, etc. So far, America's schools have earned over $600 m…

How do we make the daily toll of gun violence something Congress can't ignore?The media does a great job making everyone aware of mass shootings. But what about the 88 Americans killed by guns daily? How can we give the people who want to help during these mass shootings the chance to speak out after every shooting—days, weeks, and months later? W…

The #62MillionGirls Yearbook

In March 2015, the President and First Lady Michelle Obama launched the Let Girls Learn initiative to address a global crisis: 62 million girls around the world are denied their right to an education because of their gender. The launch of the initiative was welcomed in international development and advocacy circles, but the issue of girls' educati…

Nominees

More than 7 million blind people live in the U.S. Yet, more than half of Americans say they haven't seen a blind person recently.How can that be? How can 7 million people go unnoticed?Perkins School for the Blind has been preparing children and young adults with the education, confidence and tools they need to succeed for more than 185 years. But none of th…

#FedExCares: Turning Citizenship into an Internal Rallying Cry

More than 10,000 FedEx volunteers work to improve communities in upward of 400 cities across the globe every year. From building a soccer field in an impoverished Madrid neighborhood to collecting marine debris along the Miami coastline, weaving together our volunteer efforts into a singular message proved to be a difficult – yet rewarding – task. After muc…

How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the fur-wearer haters, and those who simply hate fur-wearer-haters. Stay with us...It wasn't just about awareness, but also creating dialogue between all of these groups, and pointing the biggest finger at those who do the most damage: the fur traders and designer…

#ForgiveForPeace Campaign

The United Nations tasked influencer marketing platform, Influential, to create a campaign to raise awareness about the International Day of Peace, on September 21st, 2015. The International Day of Peace was created in 1982, but it had never really gotten massive recognition. UN Assistant Secretary General Ray Chambers wanted to significantly strengthen awa…

The Breast Cancer Awareness installation inside advertising agency Havas Chicago's lobby was designed to do more than drive awareness—it was designed to get a reaction. The goal was to start a conversation and, more importantly, inspire action.

With increasingly long TSA wait times and frustration with the current system escalating at airports across the country, Airlines for America developed a social media strategy to empower consumers to tell the TSA about their experiences directly and prompt positive change within the TSA to shorten lines, while maintaining a safe and effective screening p…

#StrongArmSelfie

Colorectal cancer is the second leading cause of cancer deaths among men and women in the U.S. combined. Colorectal cancer is among the most preventable cancers, however one in three adults aged 50 to 75 are not up-to-date with recommended colorectal cancer screening. According to Fight Colorectal Cancer, more than 60 percent of deaths from colorectal ca…

#TreatItForward Tuesday

We're passionate about making a positive difference for animals in need. In this campaign, we focused on small community animal shelters across the country with the goal of amplifying their messages and surprising them with cases of healthy, natural pet treats, something they rarely receive via corporate or community donations.And since Wellness Natural Pet…

The Call Your Shot challenge was a social media campaign supporting World Malaria Day 2016 and was backed by a coalition of partners, including the UN Foundation's Nothing But Nets campaign, Malaria No More and the United States Agency for International Development. The campaign was designed to increase public awareness about malaria and U.S. role in progre…

Cigna Fights Hunger

Cigna is more than just a health insurance company. We are committed to improving the health, well-being and sense of security of our customers. Part of that commitment is the belief that no one should have to go hungry. So, Cigna employees energized, put on our hair nets, and started the "Cigna Fights Hunger" campaign with Feeding Children Everywhere to ch…

This past April 4th, the Jeep brand celebrated it's first annual 4x4 Day, with a campaign centered around a call to "Save the Dirt." This involved UGC aggregation and the launch of the Jeep brand Snapchat channel. The Snapchat launch included fan voting on the top Jeep vehicles, as well as a national filter. To create excitement for the brand's big day, we …

M&M’S #MakeMLaugh For Red Nose Day

For the past two years, M&M'S has joined Comic Relief, an organization whose mission is to drive positive change through the power of entertainment, to raise awareness and money for Red Nose Day in the U.S.

MasterCard #STandUp4

For the past five years, MasterCard has supported Stand Up To Cancer (SU2C) by donating 1 cent to SU2C (up to $4 million) when cardholders dine out and pay with their MasterCard during an annual, eight-week promotional period.To achieve this $4million donation goal in 2015, we needed to stimulate more than 400 million dining-related transactions and beat th…

Zappos: #ImNotABox Campaign

THE WHYEvery Zappos box has a unique story and purpose to each of our customers--whether they're shopping for their baby's first shoes, their own first marathon sneakers, or their first date outfit. The box is our way of being there for our customers wherever they are in life. Because we are an online retailer, our box is one of the most important and only …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!