ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Public Service Announcement

This award honors the most creative and effective public service announcement run across any platform.

See previous winners and honorees here.

Finalists

finalist
gold
“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America
According to the Rape, Abuse and Incest National Network (RAINN), an American is sexually assaulted every 73 seconds. And perpetrators of sexual assault often use alcohol as both a tool and an excuse to commit their crimes. The spirits industry advocates loudly for responsible drinking, but it is quiet on the topic of alcohol’s role in rape, sexua…
finalist
AMC Networks’ We’re With You PSA Campaign
During the outbreak of COVID-19 and the rapid change of day-to-day life, AMC Networks sought to create a new sense of community amongst talent, employees and viewers alike to remind everyone that we are all finding our way through this time together. The We’re With You campaign was a multi-network effort to entertain, inform, and remind audiences …
finalist
Juneteenth / The Loud House PSA
Utilize Nickelodeon's large social media presence to commemorate Juneteenth and teach fans about the holiday in a way that's firmly Nickelodeon, speaking to kids from a beloved character and in a way that they can understand.
finalist
Juneteenth Instagram Story
Our goal for our Juneteenth Instagram Story was to create content that would help educate kids and their parents on the holiday and how they can celebrate it this year and for years to come. Diversity and inclusion are core values for Nick and so it felt right to help inform kids about a big moment in history that is often overlooked. 
finalist
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovati…
finalist
Tackle Can Wait
People are more and more aware of the dangers of concussions for athletes. What is not very well-known is that concussions are just part of the story. Playing contact sports, especially football, often results in repeated hits. Each one causes brain trauma, even if it doesn’t cause a concussion. And these repetitive hits add up to long-term ris…

Nominees

#IAmPatient
At the beginning of the COVID-19 pandemic, Snow understood that the agency has a unique responsibility to apply its expertise in conveying health messages to diverse audiences. Among Snow’s stakeholders are numerous people living with severe health conditions and compromised immune systems, as well as companies and organizations concerned with the well-bein…
AMC Networks Black History Month PSA Campaign
Since 2014, AMC Networks has raise awareness around the historical importance and modern-day significance of Black History Month in the United States through the company’s award-winning annual Public Service Announcement campaign. The objective of the campaign has been and always will be to communicate the tremendous impact of Black History Month by feat…
Don't Stand for Injustice
Create a 60-second Public Service Announcement in conjunction with the 2020 Super Bowl that would introduce PETA’s Anti-Speciesism Campaign to a global audience.  Speciesism, like sexism, racism, and other forms of discrimination, is a human supremacist viewpoint that allows humans to treat animals of other species like objects, even though they share our c…
Handwashing
The outbreak of coronavirus disease 2019 (COVID-19) has caused uncertainty for many in regards to general procedures and precautions to take with the disease. The primary objective of the “Handwashing” PSA is to educate and spread awareness for actionable precautions for safety and wellness. Furthermore, the PSA offers resources and support for the NYC comm…
Make-A-Wish® Wishes Need Stars Like You
April 29, 2020, marked the 40th anniversary of the wish that inspired the founding of Make-A-Wish ®, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish-granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-Wish remai…
Nick Jr. Pride Flag Carousel
Our goal for Pride month was to create content that would both benefit and represent our parent audience. Diversity and inclusion are core values for Nick Jr., and so in celebration of Pride, we wanted to help parents talk to their kids about the meaning of the rainbow flag.
Stay Home, Stay Connected
The outbreak of coronavirus disease 2019 (COVID-19) has caused stress, fear, and sometimes overwhelming anxiety about a disease with strong emotions in adults and children. This in turn has affected changes in health patterns, worsening of living conditions, substance abuse, and suicide. The primary objective of the “Stay Home, Stay Connected” PSA is to edu…
We Are The Countervirus
With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope.  We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks, and teac…