3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

Best use of Humor

This award honors the most creative and effective use of humor to enhance and amplify a social good message, campaign, or project. Describe how the work effectively uses comedic timing and form to deliver it's intended message.
"Just Like Scott Pruitt" Real Estate Ad
Scott Pruitt, Trump's former administrator of the Environmental Protection Agency, was corrupt beyond belief, using his position for personal benefit and grossly abusing taxpayer money to fund a comically lavish lifestyle. He also opened the EPA's doors to corporate polluters, giving handouts to the fossil fuel industry at the expense of the environment a...
1-833-Mom-Tips
80% of moms in the US feel “mom shamed,” yet less than 1% change their parenting style because of it. In other words: moms face a lot of unfair judgment disguised as helpful advice but they don’t want to hear it. To make matters worse, moms on a tight budget feel like they’re constantly being judged for what they choose to feed their kids. In the US, ...
Don't let others decide for you
Before the 2018 parliamentary elections in Hungary, most televisions did not air political ads - since by law they would've had to have them on for free, thus taking precious ad sales revenues away. At Comedy Central, however, we wanted to encourage our young audience to take part in the democratic process to see that their vote counts.
Have I Got News For You
In the early nineties when Have I Got News For You first aired, a once-a-week helping of satire worked. Now social media means jokes are shared in real time, so if a satirical show wants to stay ahead of the crowd, it has to join those conversations and excel at them.The social feeds for Have I Got News For You are designed to build upon the weekly satiri...
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators.Of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the Un...
The Rich Want to Keep You Dumb
Humor can catalyze the learning process of even the bleakest subjects. Casual audiences want to learn about the ways in which certain entities are trying to influence and coerce them, but without an entertaining presentation, many people – possibly most – can't bring themselves to undertake that learning. And when this obstacle blocks learning about polit...
The UK Film Release of The Death of Stalin
The objective was to create a social campaign to promote 'The Death of Stalin' movie across multiple platforms that would reach/engage a wide audience, encourage ticket sales and spread critical and general positivity and awareness.
Twinkle Twinkle Little Dick
Smoking cigarettes is bad. Young people know this because they have been told again, again, and again. And then one more time for good measure. But it's still not enough. Each year, thousands of young people will pick up their first cigarette and shorten their lifespans by ten years on average. It's our job to deliver the facts and truth about smok...
Unsuay
It is estimated that 1 in 4 Malaysians gets cancer by the age of 75 every year. Yet, more than 70% of young Malaysians are not insured today. To commemorate the launch of the Prudential's new PRUcancer X product, we wanted to launch a campaign that sparked a sense of urgency for cancer insurance coverage among our young millennials and Generation Z (aged ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City