ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 5th Annual Shorty Social Good Awards Best Media Partnership

This award honors an outstanding partnership between an organization and a broadcast, digital or print media company to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Media Partnership
winner
The Endless Letter on Instagram Stories
Between 1941 and 1945 over 25 million letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…

Finalists

Media Partnership
finalist
AMC Networks’ We’re With You PSA Campaign
During the outbreak of COVID-19 and the rapid change of day-to-day life, AMC Networks sought to create a new sense of community amongst talent, employees and viewers alike to remind everyone that we are all finding our way through this time together. The We’re With You campaign was a multi-network effort to entertain, inform, and remind audiences …
Media Partnership
finalist
HBO Insecure S4 Genius Partnership
Following a successful pre-premiere/launch campaign, HBO synced up with Genius to amplify the highly-anticipated ‘Block Party’ episode titled, “Lowkey Movin’ On”. Leveraging the musical touchpoints interwoven into the series, the goal of the partnership was to further highlight the relatability of the series, while engaging the target audience via…
Media Partnership
finalist
MTV's 2020 Prom Challenge
In January 2020, MTV partnered with Michelle Obama’s nonpartisan nonprofit, When We All Vote, to launch the 2020 Prom Challenge– a new program to celebrate and recognize 20 high schools across the country integrating voter registration into their schools in the most creative and impactful ways. The goal of this program was to encourage young peopl…
Media Partnership
finalist
Participant’s Fight Forever Chemicals Campaign
The overarching goal of our campaign was to accelerate the passage of policies that would restrict the use of forever chemicals in the US and Europe. We also had two supporting objectives: to raise public and political consciousness of the modern dangers of forever chemicals, and to strengthen the movement of advocates holding the government and i…
Media Partnership
finalist
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovati…
Media Partnership
finalist
Welcome to Chechnya x them. interactive article
To drive awareness around the new documentary Welcome to Chechnya, HBO partnered with Conde Nast’s them. publication to shine light on the atrocities of Chechnya’s gay purge as well as other hate crimes happening against the LGBTQ+ community around the world.

Nominees

Media Partnership
DBS-SPH Sustainability Content Partnership
At DBS, our approach to sustainability is guided by a sense of purpose. To create value for the long term, by managing our business in a balanced and responsible way. Our approach to sustainability is based on three pillars – responsible banking, responsible business practices and creating social impact. This 28-week content series with Singapore Press H…
Media Partnership
Fund Your Vision
Exchange-traded funds (ETFs) are a $4 trillion industry, and though they’re generally considered to be a safe, predictable investment, not much more is known about them, particularly among Millennial investors. iShares by BlackRock wanted to shift investors from awareness to consideration—and drive engagement with iShares ETFs. 
Media Partnership
Honeywell: Tomorrow’s Solution Today
Everyone knows the Honeywell brand, but few know the breadth of Honeywell’s technology offerings, which encompass everything from fire safety to connected software to electric avionics. The company wanted to shift perceptions — to go from being seen as merely an “industrial manufacturer” to a leader in software and technology innovation across industries an…
Media Partnership
Sotheby’s International Realty | Reside
The goal of the campaign was to drive awareness and to reposition Sotheby’s International Realty as both a real estate power player and lifestyle brand.
Media Partnership
We Are The Countervirus
With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope.  We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks, and teac…