13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 5th Annual Shorty Social Good Awards Best Media Partnership

This award honors an outstanding partnership between an organization and a broadcast, digital or print media company to achieve a social good goal with measurable results.

See previous winners and honorees here.

Winner

Media Partnership
winner
The Endless Letter on Instagram Stories
Between 1941 and 1945 over 25 million letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. So we decided to give them a new read in the format of Instagram Stories. “Endl…

Finalists

Media Partnership
finalist
AMC Networks’ We’re With You PSA Campaign
During the outbreak of COVID-19 and the rapid change of day-to-day life, AMC Networks sought to create a new sense of community amongst talent, employees and viewers alike to remind everyone that we are all finding our way through this time together. The We’re With You campaign was a multi-network effort to entertain, inform, and remind audiences …
Media Partnership
finalist
HBO Insecure S4 Genius Partnership
Following a successful pre-premiere/launch campaign, HBO synced up with Genius to amplify the highly-anticipated ‘Block Party’ episode titled, “Lowkey Movin’ On”. Leveraging the musical touchpoints interwoven into the series, the goal of the partnership was to further highlight the relatability of the series, while engaging the target audience via…
Media Partnership
finalist
MTV's 2020 Prom Challenge
In January 2020, MTV partnered with Michelle Obama’s nonpartisan nonprofit, When We All Vote, to launch the 2020 Prom Challenge– a new program to celebrate and recognize 20 high schools across the country integrating voter registration into their schools in the most creative and impactful ways. The goal of this program was to encourage young peopl…
Media Partnership
finalist
Participant’s Fight Forever Chemicals Campaign
The overarching goal of our campaign was to accelerate the passage of policies that would restrict the use of forever chemicals in the US and Europe. We also had two supporting objectives: to raise public and political consciousness of the modern dangers of forever chemicals, and to strengthen the movement of advocates holding the government and i…
Media Partnership
finalist
THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN
In November 2019, the Ad Council and Alzheimer’s Association partnered with WNYC Studios podcast Snap Judgment to create the Listenline, a mini podcast of celebrity stories discussing the importance of talking to your loved ones about Alzheimer's. Talking about Alzheimer's is hard, so that’s why we encouraged people to listen first... The innovati…
Media Partnership
finalist
Welcome to Chechnya x them. interactive article
To drive awareness around the new documentary Welcome to Chechnya, HBO partnered with Conde Nast’s them. publication to shine light on the atrocities of Chechnya’s gay purge as well as other hate crimes happening against the LGBTQ+ community around the world.

Nominees

Media Partnership
DBS-SPH Sustainability Content Partnership
At DBS, our approach to sustainability is guided by a sense of purpose. To create value for the long term, by managing our business in a balanced and responsible way. Our approach to sustainability is based on three pillars – responsible banking, responsible business practices and creating social impact. This 28-week content series with Singapore Press H…
Media Partnership
Fund Your Vision
Exchange-traded funds (ETFs) are a $4 trillion industry, and though they’re generally considered to be a safe, predictable investment, not much more is known about them, particularly among Millennial investors. iShares by BlackRock wanted to shift investors from awareness to consideration—and drive engagement with iShares ETFs. 
Media Partnership
Honeywell: Tomorrow’s Solution Today
Everyone knows the Honeywell brand, but few know the breadth of Honeywell’s technology offerings, which encompass everything from fire safety to connected software to electric avionics. The company wanted to shift perceptions — to go from being seen as merely an “industrial manufacturer” to a leader in software and technology innovation across industries an…
Media Partnership
Sotheby’s International Realty | Reside
The goal of the campaign was to drive awareness and to reposition Sotheby’s International Realty as both a real estate power player and lifestyle brand.
Media Partnership
We Are The Countervirus
With offices in some of the earliest-hit and hardest-hit areas—including Hong Kong and NYC—we experienced the uncertainty of COVID-19 firstand. We saw a lot of confusion, hardship, and hope.  We watched as our health care infrastructure was nearly overcome. We saw a Naval hospital ship dock cityside. We saw medical staff, postal workers, clerks, and teac…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!