11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 1st Annual Shorty Social Good Awards
Best use of Video
This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.
Moms for Transgender Equality
Over the past several years, the Human Rights Campaign, the nation's largest LGBTQ civil rights organization, has seen dramatic gains in transgender visibility and acceptance. Despite this increase, we have seen a slew of hateful anti-transgender legislation and an epidemic of violence against transgender women of color. As part of this importan...
@SummerBreak's "It Can Wait"
Texting while driving is a major safety issue and legislation prohibiting cell phone usage while driving has not been an effective solution. Text-related car accidents have risen over the past few years, and this is a particular concern for young drivers. Teens are the most at risk for texting behind the wheel, with studies showing it may be eve...
WonderWork is a charitable organization that provides free surgeries for children in the poorest countries of the world. They invited Blue Chalk Media to travel to India to document the powerful story of Ragini, a nine-year-old girl who was severely burned at age a young age. Ragini is one of millions of children who are suffering fro...
Guys Read Sexual Assault Stories
In an effort to raise awareness of sexual assault, rape culture, and consent for Sexual Assault Awareness Month in 2016, Teen Vogue rolled out a series of content as part of our "Not Your Fault" campaign, which aimed to educate people about this insidious epidemic affecting young people of all genders, races, and socioeconomic backgrounds.
SAVE THE FOOD: Change The Way You Think About Food
40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.
"Stories of Care: No Matter What." video series
For over a year, opponents have tried to define Planned Parenthood's patients and providers with hateful rhetoric, political attacks, and flat-out lies. But we do not let their hate define us. Called "Stories of Care. No Matter What." this video series tells the stories of patients and providers, in their own voices. These powerful stories get at the hear...
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch of it's very own plus-size clothing brand, Boutique+, by enlisting Project Runway winner Ashley Nell Tipton to create a fashion-forward capsule collection for the line that aimed to change the way the media, retailers and the public look at plus-size fashio...
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched #ISurvivedEbola, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories to emphasize the key behaviors needed to tackle Ebola's spread and survival.T...
#PinkArmy for Cancer Research UK’s Race For Life by EchoMany
In 2015 we developed a ground-breaking video personalisation platform, EchoMany, which has become an essential platform for key clients across a number of industries wanting to reward their fans, delight their customers and amplify their social media marketing campaigns. EchoMany is able to extract public social data (text, photo or video) and then dyn...
24-Hours To Change The World
As the fastest growing platform for cause-based crowdfunding, CrowdRise is home to countless fundraisers that use urgency and tangible results to create massive change. We're insanely passionate about innovating and helping the nonprofits and individuals on the platform, so we decided to embark on an experiment. We wanted to create a model to enable pe...
Anthem of Us
The objective of this production was to create a counter-narrative to the story that the public has become accustomed to hearing, that Detroit is a broken down city characterized by blight, poverty, and unemployment. In addition to dispelling the overwhelming belief that Detroit has nothing good to offer, our intention was not to take the popular route, w...
Beautiful As I Want To Be
In a world where much attention is paid to transgender actresses/models/and reality TV stars, transgender activist and model Geena Rocero, along with Allie Hoffman of Gender Proud Productions created digital series "Beautiful As I Want to Be" with Logo to reach trans and gender non-conforming youth with the aspirational and affirming message that only you...
Best Friends Animal Society Captures the True Spirit of the Holidays
As a non-profit organization, Best Friends Animal Society relies on the support of the public to continue our lifesaving work, with the majority of donations made during the last month of each year. Our objective was to share a positive, emotional animal story at the end of 2015 to win over supporters, inspire donors and help us achieve our year-end fundr...
Better, Weirder, More Human
At MailChimp, we love our hometown of Atlanta. Our company's values are humility, creativity, and independence, and we see those values reflected in the city all around us. In 2013, we decided to start investing in the city that made us who we are. We began partnering with local nonprofit organizations by identifying shared values and asking how we could ...
Challenging Name, Important Work
Jhpiego, a non-profit global health affiliate of Johns Hopkins University dedicated to preventing the needless deaths of women and their families in the developing world, hosts a Laughter is the Best Medicine fundraiser gala each year to raise money in support of their lifesaving work. The goal of the nominated video is to use humor to raise awareness of...
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and Creative Paul "Triple H" Levesque are strong supporters of pediatric cancer care and research at Children's Hospital of Pittsburgh of UPMC. Stephanie and Paul became involved with Children's Hospital in 2014, when they met WWE fan Connor Michalek.Connor, 8, ...
K9s For Warriors collaborated with Dana Ross, and Heist Media, to create an emotionally impactful, video that would communicate the profound mission and effectiveness of the K9s For Warriors program.
Dignity Health approached Upworthy to showcase an act of humankindness through a story of people improving the lives of others. The team defined "humankindness" as an act of humanity toward others that feeds, and potentially heals, the human spirit. These acts of substance and depth might be profound feats of heroism, or small, refreshing gestures of gene...
EIA Priority Pup
For April Fools' Day 2016, EIA produced a four-minute video to engage our current audience and create awareness of our brand to a new one. The video unveils a new passenger experience program at the airport: EIA Priority Pup. The first few scenes of the video are almost credible; they play on our audience's knowledge of our existing pet therapy program an...
How Tomorrow Gives
Create a sharable video encouraging CSX employees to donate their time, money or both to a charity of their choice, with CSX matching their donations. Broadening charitable giving was a key goal and strategy as our client felt that if employees were encouraged to give to their favorite charity, overall participation and giving would increase. Also, we wan...
MTV’s “Gender Bent”
In the fall of 2015, MTV launched the gender phase of "Look Different," the brand's multi-year, Emmy- Award-winning anti-bias campaign. As part of the kick off, MTV released a new national gender bias study, which found that 74 percent of millennials feel that a more open, constructive discussion about gender equality will help people become less biased. ...
Matt Damon Partners with Omaze to Prank Fans to Benefit Water.org
In order to raise funds and awareness for Water.org, Matt Damon partnered with Omaze to offer fans the chance to win the once-in-a-lifetime opportunity to hang with him at the premiere and after-party of Jason Bourne in Las Vegas. To maximize awareness and excitement around this opportunity and the work of Water.org, Omaze produced a comedic prank video w...
Muscular Dystrophy Association – Live Unlimited Campaign
The Live Unlimited campaign sought to reengage existing supporters of the organization, attract and increase visibility among new audience segments, and position MDA as a relevant and worthy organization to invest in.
My Magic Mum
The key objective was to create a short film, My Magic Mum, with a hopeful, uplifting message that can be used as an introduction to the challenge of poverty and encourage a discussion about how Australians can help people living in poverty through Opportunity International Australia.The film aimed to challenge storytelling conventions for non-for-profit ...
Stop Hunger. Start Peace.
Amidst a humanitarian crisis that has created the most refugees since WWII, "Stop Hunger. Start Peace." brought together a dozen companies across industries on Peace Day to highlight the vital role of food assistance in creating a more peaceful world. The project benefited the World Food Programme and consisted of a TV ad in 38 countries and social media ...
TED Fellows: Bringing world-changing ideas from young innovators to a global audience
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.The TED Fellows program was founded in re...
The Tomorrow's Superheroes animated short video was developed by the U.S. Chamber of Commerce Foundation (USCCF) to coincide with the release of a report in partnership with the NAACP on the status of African-American student achievement in the United States. This helped lay out the evidence that more must be done to close the achievement gap for African-...
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games. Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions ...
What Do We Have to Do To Get Paid Family Leave?
The goal was to finally get a conversation started online about Paid Family Leave. Historically this has not an issue that the public has paid much attention to, but it deeply affects American families in ways they might not even be aware of.
Woman Care Global
WomanCare Global is a global nonprofit committed to meeting the vast unmet demand for family planning. The video series, "If You Don't Tell Them, Then Who Will?" is part of a coordinated campaign to educate women and girls about different stages of reproductive life. Lack of education and social stigmas have led to confusion and uncertainty about contrace...
The objective of Briggs & Stratton's "You.Powered." initiative is to empower people to use outdoor power equipment as tools for change in their communities, while building brand reputation and awareness among potential consumers. Goals were to drive mass awareness for a low-profile organization and to increase donations to help it fulfill its mission. Bri...
Zappos: #ImNotABox Campaign
THE WHYEvery Zappos box has a unique story and purpose to each of our customers--whether they're shopping for their baby's first shoes, their own first marathon sneakers, or their first date outfit. The box is our way of being there for our customers wherever they are in life. Because we are an online retailer, our box is one of the most important and onl...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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