ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social good or cause-based marketing campaign.

Finalists

finalist
@SummerBreak's "It Can Wait"
Texting while driving is a major safety issue and legislation prohibiting cell phone usage while driving has not been an effective solution. Text-related car accidents have risen over the past few years, and this is a particular concern for young drivers. Teens are the most at risk for texting behind the wheel, with studies showing it may be even …
finalist
Burned Girl
WonderWork is a charitable organization that provides free surgeries for children in the poorest countries of the world. They invited Blue Chalk Media to travel to India to document the powerful story of Ragini, a nine-year-old girl who was severely burned at age a young age. Ragini is one of millions of children who are suffering from …
finalist
Guys Read Sexual Assault Stories
In an effort to raise awareness of sexual assault, rape culture, and consent for Sexual Assault Awareness Month in 2016, Teen Vogue rolled out a series of content as part of our "Not Your Fault" campaign, which aimed to educate people about this insidious epidemic affecting young people of all genders, races, and socioeconomic backgrounds.
finalist
SAVE THE FOOD: Change The Way You Think About Food
40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.40% of food produced in America is wasted, and the problem is, most Americans don't know it. The primary goal of this film was to raise awareness about food waste in the U.S.

Nominees

"Stories of Care: No Matter What." video series
For over a year, opponents have tried to define Planned Parenthood's patients and providers with hateful rhetoric, political attacks, and flat-out lies. But we do not let their hate define us. Called "Stories of Care. No Matter What." this video series tells the stories of patients and providers, in their own voices. These powerful stories get at the heart …
#HereIAm
In a society that generally ignores the plus-size market, JCPenney was about to kick-off the launch of it's very own plus-size clothing brand, Boutique+, by enlisting Project Runway winner Ashley Nell Tipton to create a fashion-forward capsule collection for the line that aimed to change the way the media, retailers and the public look at plus-size fashion.…
#ISurvivedEbola
At the height of the Ebola outbreak, Vulcan Productions and PCI Media Impact launched #ISurvivedEbola, a multi-platform campaign comprised of 30 short films featuring individual Ebola survivors from Guinea, Liberia, and Sierra Leone who shared their powerful and personal stories to emphasize the key behaviors needed to tackle Ebola's spread and survival.The…
#PinkArmy for Cancer Research UK’s Race For Life by EchoMany
In 2015 we developed a ground-breaking video personalisation platform, EchoMany, which has become an essential platform for key clients across a number of industries wanting to reward their fans, delight their customers and amplify their social media marketing campaigns. EchoMany is able to extract public social data (text, photo or video) and then dynam…
24-Hours To Change The World
As the fastest growing platform for cause-based crowdfunding, CrowdRise is home to countless fundraisers that use urgency and tangible results to create massive change. We're insanely passionate about innovating and helping the nonprofits and individuals on the platform, so we decided to embark on an experiment. We wanted to create a model to enable peop…
Accion
Anthem of Us
The objective of this production was to create a counter-narrative to the story that the public has become accustomed to hearing, that Detroit is a broken down city characterized by blight, poverty, and unemployment. In addition to dispelling the overwhelming belief that Detroit has nothing good to offer, our intention was not to take the popular route, whi…
Beautiful As I Want To Be
In a world where much attention is paid to transgender actresses/models/and reality TV stars, transgender activist and model Geena Rocero, along with Allie Hoffman of Gender Proud Productions created digital series "Beautiful As I Want to Be" with Logo to reach trans and gender non-conforming youth with the aspirational and affirming message that only you c…
Best Friends Animal Society Captures the True Spirit of the Holidays
As a non-profit organization, Best Friends Animal Society relies on the support of the public to continue our lifesaving work, with the majority of donations made during the last month of each year. Our objective was to share a positive, emotional animal story at the end of 2015 to win over supporters, inspire donors and help us achieve our year-end fundrai…
Better, Weirder, More Human
At MailChimp, we love our hometown of Atlanta. Our company's values are humility, creativity, and independence, and we see those values reflected in the city all around us. In 2013, we decided to start investing in the city that made us who we are. We began partnering with local nonprofit organizations by identifying shared values and asking how we could he…
Challenging Name, Important Work
Jhpiego, a non-profit global health affiliate of Johns Hopkins University dedicated to preventing the needless deaths of women and their families in the developing world, hosts a Laughter is the Best Medicine fundraiser gala each year to raise money in support of their lifesaving work. The goal of the nominated video is to use humor to raise awareness of t…
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and Creative Paul "Triple H" Levesque are strong supporters of pediatric cancer care and research at Children's Hospital of Pittsburgh of UPMC. Stephanie and Paul became involved with Children's Hospital in 2014, when they met WWE fan Connor Michalek.Connor, 8, wa…
Dear Captain
K9s For Warriors collaborated with Dana Ross, and Heist Media, to create an emotionally impactful, video that would communicate the profound mission and effectiveness of the K9s For Warriors program.
Dignity Health
Dignity Health approached Upworthy to showcase an act of humankindness through a story of people improving the lives of others. The team defined "humankindness" as an act of humanity toward others that feeds, and potentially heals, the human spirit. These acts of substance and depth might be profound feats of heroism, or small, refreshing gestures of genero…
EIA Priority Pup
For April Fools' Day 2016, EIA produced a four-minute video to engage our current audience and create awareness of our brand to a new one. The video unveils a new passenger experience program at the airport: EIA Priority Pup. The first few scenes of the video are almost credible; they play on our audience's knowledge of our existing pet therapy program and …
How Tomorrow Gives
Create a sharable video encouraging CSX employees to donate their time, money or both to a charity of their choice, with CSX matching their donations. Broadening charitable giving was a key goal and strategy as our client felt that if employees were encouraged to give to their favorite charity, overall participation and giving would increase. Also, we wante…
MTV’s “Gender Bent”
In the fall of 2015, MTV launched the gender phase of "Look Different," the brand's multi-year, Emmy- Award-winning anti-bias campaign. As part of the kick off, MTV released a new national gender bias study, which found that 74 percent of millennials feel that a more open, constructive discussion about gender equality will help people become less biased. Ho…
Matt Damon Partners with Omaze to Prank Fans to Benefit Water.org
In order to raise funds and awareness for Water.org, Matt Damon partnered with Omaze to offer fans the chance to win the once-in-a-lifetime opportunity to hang with him at the premiere and after-party of Jason Bourne in Las Vegas. To maximize awareness and excitement around this opportunity and the work of Water.org, Omaze produced a comedic prank video whe…
Muscular Dystrophy Association – Live Unlimited Campaign
The Live Unlimited campaign sought to reengage existing supporters of the organization, attract and increase visibility among new audience segments, and position MDA as a relevant and worthy organization to invest in.
My Magic Mum
The key objective was to create a short film, My Magic Mum, with a hopeful, uplifting message that can be used as an introduction to the challenge of poverty and encourage a discussion about how Australians can help people living in poverty through Opportunity International Australia.The film aimed to challenge storytelling conventions for non-for-profit or…
Stop Hunger. Start Peace.
Amidst a humanitarian crisis that has created the most refugees since WWII, "Stop Hunger. Start Peace." brought together a dozen companies across industries on Peace Day to highlight the vital role of food assistance in creating a more peaceful world. The project benefited the World Food Programme and consisted of a TV ad in 38 countries and social media ac…
TED Fellows: Bringing world-changing ideas from young innovators to a global audience
TED is a nonprofit devoted to Ideas Worth Spreading. It began in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Over the years, TED has grown in scope and reach, transforming into a global enterprise dedicated to transferring ideas across borders and mediums.The TED Fellows program was founded in resp…
Tomorrow's Superheroes
The Tomorrow's Superheroes animated short video was developed by the U.S. Chamber of Commerce Foundation (USCCF) to coincide with the release of a report in partnership with the NAACP on the status of African-American student achievement in the United States. This helped lay out the evidence that more must be done to close the achievement gap for African-Am…
Visa 360° of Acceptance
As a 30-year sponsor of the Olympic Games, Visa wanted to extend their vision of universal acceptance celebrating the collective diversity that unites people around the world at the 2016 Rio summer games. Visa believes in giving everyone, everywhere a way to reach their highest potential by providing access to best-in-class payment products and solutions so…
What Do We Have to Do To Get Paid Family Leave?
The goal was to finally get a conversation started online about Paid Family Leave. Historically this has not an issue that the public has paid much attention to, but it deeply affects American families in ways they might not even be aware of.
Woman Care Global
WomanCare Global is a global nonprofit committed to meeting the vast unmet demand for family planning. The video series, "If You Don't Tell Them, Then Who Will?" is part of a coordinated campaign to educate women and girls about different stages of reproductive life. Lack of education and social stigmas have led to confusion and uncertainty about contracept…
You. Powered.
The objective of Briggs & Stratton's "You.Powered." initiative is to empower people to use outdoor power equipment as tools for change in their communities, while building brand reputation and awareness among potential consumers. Goals were to drive mass awareness for a low-profile organization and to increase donations to help it fulfill its mission. Brigg…
Zappos: #ImNotABox Campaign
THE WHYEvery Zappos box has a unique story and purpose to each of our customers--whether they're shopping for their baby's first shoes, their own first marathon sneakers, or their first date outfit. The box is our way of being there for our customers wherever they are in life. Because we are an online retailer, our box is one of the most important and only …