ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards YouTuber of the Year

Of all the creators on YouTube, this category is for the top dogs. Those who not only entertained the masses, but significantly shaped the trends of the year around the world. Whether their goal is inspiration or simply to make you laugh, these 12 YouTubers grew their accounts, bringing their message to more and more people each and every day.

If you’re a brand looking for recognition for your use of social media in this space, enter the Best Use of YouTube Industry Award.

Finalists

finalist
David Dobrik
David Dobrik is “Sexy, Gorgeous, and Humble.” The former Vine star more than doubled his YouTube subscriber count in 2017, nearing the 6M subscriber mark. Every other weekday he posts vlogs that feature him and his friends, a group of other popular ex-Viners now known as the Vlog Squad. Whether he’s messing with them, surprising strangers, or just…
finalist
Gabbie Hanna
Gabbie Hanna is “Just a girl doin her best”—and her best is pretty incredible. Moving into the top 500 YouTube accounts after crossing the 5M subscriber mark in 2017, her popularity led MTV to name her one of the hosts of TRL. Her posts (which typically get 1M+ views each) cover a wide spectrum: vlogs, reaction videos, and collaborations with othe…
finalist
Juanpa Zurita
Juanpa Zurita is one of the most popular international YouTube stars, and he traveled a lot in 2017, posting vlogs from locales throughout the US and South America while nearly doubling his subscriber count. Juanpa’s popularity led him to become co-host of the MTV Millennial Awards in his native Mexico City with Lele Pons this past June. After his…
finalist
Lele Pons
Lele Pons is “LATINA AND PROUD!” Born in Venezuela, the Vine-star-turned-YouTube-sensation posts new, hilarious videos every week. Her comedic sketches often find Lele playing an over-the-top version of herself, frequently poking fun at her own heritage. She also regularly appears in collaborations with her fellow Shots Studios members, even joini…
finalist
Safiya Nygaard
Safiya Nygaard is the “first of her name, mother of cats, queen of the sandals.” Apparently a big Game of Thrones fan, Safiya posts fashion and beauty videos with a wide range of advice on looks that vary from vintage to futuristic, often testing products recommended by ads on social media platforms like Instagram and Snapchat, or tech inventions …

Nominees

Andrea Russett
Andrea Russett enjoys talking to cameras. Whether she’s discussing her life and opinions or doing fun activities with friends and family, Andrea’s videos are always unbelievably funny—and they have been for the last 9 years! That consistency led her to ink a TV and film development deal with Fullscreen in December. Her first project with the production comp…
Cody Ko
In 2017, Cody Ko proved he’s a true renaissance man, doing a little bit of everything throughout the year: acting, vlogging, podcasting, and even releasing his own music. In addition to gaining over 550K subscribers on his own YouTube channel, Cody played the hilarious role of Wade in Jimmy Tatro’s The Real Bros of Simi Valley. Knowing Cody is loved by all,…
Coyote Peterson
Do the weird and monstrous creatures of the ocean’s depths freak you out? Are you afraid of getting stung when you see a swarm of angry insects? Coyote Peterson sure isn’t. On his Brave Wilderness YouTube channel, Coyote enthusiastically takes 9.2M subscribers into various ecosystems and environments to encounter some of the rarest, most unique animals in e…
Eva Gutowski
Eva Gutowski had a huge year in 2017. The YouTuber’s massive popularity led her to become one of the rotating hosts on MTV’s revamped TRL. In March, her YouTube Red series Me and My Grandma premiered, with Eva playing the main character and Rhea Perlman as her grandmother. In addition to the success of the show, her DIY, beauty, and fashion YouTube channel …
Jake Paul
Jake Paul took YouTube by storm in 2017, gaining an unprecedented 12M subscribers to his channel throughout the year. The 20-year-old leader of Team 10 uploads a vlog every day because, “it’s everyday bro!” He keeps his Jake Paulers up on whatever crazy adventures fill his days, always reminding them of the merch link in bio. It seemed there wasn’t a quiet …
Yuya
Mexican beauty vlogger Yuya is one of the the most popular women on all of YouTube. Gaining over 3M subscribers in 2017, she became the first female YouTuber to pass the 20M milestone, joining the ranks of the 30 biggest channels on the platform. In addition to having two books and a perfume to her name, Yuya added a line of makeup to her resume in 2017, re…