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From the 10th Annual Shorty Awards

Safiya Nygaard

Finalist in YouTuber of the Year

About Safiya Nygaard

Safiya Nygaard is the “first of her name, mother of cats, queen of the sandals.” Apparently a big Game of Thrones fan, Safiya posts fashion and beauty videos with a wide range of advice on looks that vary from vintage to futuristic, often testing products recommended by ads on social media platforms like Instagram and Snapchat, or tech inventions like a 3D-printed skincare mask. In under a year, Safiya gained over 3.5M subscribers, becoming one of the top 1000 YouTubers despite a mere 89 uploads. Almost all of her videos in 2017 received 1M+ views, including her most popular, entitled, “Why I Left BuzzFeed,” explaining how she quit a job with the media company in January 2017 to launch her own YouTube channel. It looks like she made the right decision.

Safiya Nygaard's best work on social