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Special Project

Special Project
From the 10th Annual Shorty Awards


Nominated in YouTuber of the Year

About Yuya

Mexican beauty vlogger Yuya is one of the the most popular women on all of YouTube. Gaining over 3M subscribers in 2017, she became the first female YouTuber to pass the 20M milestone, joining the ranks of the 30 biggest channels on the platform. In addition to having two books and a perfume to her name, Yuya added a line of makeup to her resume in 2017, releasing her debut collection in October. In her videos, she discusses a wide range of topics related to women’s beauty. Her most popular upload of 2017 discusses her experience trying a menstrual cup, garnering well over 7M views. There’s no telling what Yuya will accomplish next, as she keeps growing her already massive account into a household brand name the world over.

Yuya's best work on social