ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards Best in Sports

Sports, and the athletes that play them, dominate headlines day in and day out. As new classes enter their respective sports every year, social media becomes an increasing part of how athletes and teams connect with their fans. Whether it’s posting a gym selfie, a post-game pic, or an entirely different project, these 12 nominees fill their fans appetites with uploads and updates.

If you’ve worked with a great athlete for a social media project enter the Best Use of Social Media for Sports Shorty Award.

Finalists

finalist
Brooke Ence
The rise of CrossFit has brought the world Brooke Ence. A frequent top finisher at the annual CrossFit Games, Brooke has gained 850K+ followers on Instagram posting pictures and videos of her life as an athlete, model, entrepreneur, and—now—actress. Her massive muscles and crazy work ethic captured so much attention that she was hand picked by the…
finalist
JJ Watt
On the gridiron, Houston Texan JJ Watt is one of the scariest players in pads. But off the field, JJ is known as being one of the best all-around guys in the NFL. If you’ve been paying any attention, you’ve probably caught wind of one of the incredible things JJ Watt has done that’s gone viral in 2017. When Hurricane Harvey ravaged several parts o…
finalist
Katie Ledecky
Katie Ledecky is truly a one-of-a-kind competitor. Since stepping onto the big stage (er, pool) during the 2012 Olympics (at just 15 years old), Katie Ledecky has broken records left and right. Now a Division I swimmer at Stanford University, Katie’s habit of winning in extraordinary fashion led to her being named USOC SportsWoman of the Year for …
finalist
Kevin Durant
In 2017, Kevin Durant was crowned NBA Finals MVP when his Golden State Warriors won their second championship in three years. Kevin took fans along on the journey in the YouTube docu-series Still KD, gaining 540K+ YouTube subscribers in the process. KD’s always been known to speak his mind, but this year the 8-time All-Star got caught using a fake…
finalist
Laila Ali
Laila Ali had big gloves to fill as the daughter of a boxer known as “The Greatest.” She clearly fulfilled expectations, going 24-0 in her pro boxing career. But Laila took to social media to carve out a more peaceful second career. Her 475K+ Instagram fans find the retired boxing legend creating “meals with positive vibes,” frequently including c…

Nominees

Donald De La Haye
Of all the players on a football team, a kicker usually has to do something heroic or horrible to grab headlines. But fans might regard what University of Central Florida kicker Donald De La Haye did as either. Midway through the summer of 2017, the NCAA informed Donald that his monetized YouTube channel, which then had around 90K subscribers, broke the NCA…
Hilary Knight
Every league has the one legend who helps put their sport on the map. For women’s hockey, that person is Hilary Knight. Beyond being considered the best player on the planet, Hilary made an even bigger name for herself when she took to Twitter to announce the US Women’s National Hockey Team’s boycott of the 2017 IIHF Women's World Championship unless the te…
Jemele Hill
Since becoming co-host during the coveted 6 p.m. time slot for SportsCenter alongside her good friend Michael Smith, Jemele Hill has helped ESPN discover a new flavor of sports news. Always known for speaking her mind, the Detroit native added over 400K Twitter fans in 2017, most of them following her controversial series of tweets about the current White H…
Kristaps Porzingis
Known to basketball fans as the “Unicorn,” Kristaps Porzingis emerged as the clear leader of the New York Knicks in 2017. A native of Latvia, Kristaps has developed quite an international fanbase, accounting for his 600K+ combined Twitter and Facebook fans. Life in NYC has done more than just cement his status as a star player, it’s made him a fashion icon,…
Lolo Jones
You might remember Lolo Jones hurdling at the 2012 and 2016 Summer Olympics. Or perhaps you saw her racing a bobsled down the icy track at the 2014 Winter Olympics. That’s right—Lolo is one of the rare athletes who has competed in both the Summer and Winter Olympics. Being a world-class athlete in multiple events requires tons of dedication and training, an…
Richard Sherman
What can we say about Richard Sherman that he hasn’t already said about himself? The All-Pro cornerback for the Seattle Seahawks has always been known to speak his mind on social media, but after an unfortunate season-ending injury this year, he’s had more time to call out the NFL and his fellow players on Twitter and Instagram, with 2.1M+ followers on each…