13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Donald De La Haye

Nominated in Sports

About Donald De La Haye

Of all the players on a football team, a kicker usually has to do something heroic or horrible to grab headlines. But fans might regard what University of Central Florida kicker Donald De La Haye did as either. Midway through the summer of 2017, the NCAA informed Donald that his monetized YouTube channel, which then had around 90K subscribers, broke the NCAA rule that prohibits players from profiting off their image. After refusing to change his content or account, UCF suspended Donald from football activities and revoked the scholarship he worked so hard to earn. But his story went viral, pushing his football-focused Deestroying channel past the 380K subscriber mark, opening new opportunities for him, and making him “the happiest I’ve ever been.”

Donald De La Haye's best work on social

https://www.youtube.com/watch?v=r6y3Df6Rbc8 https://www.instagram.com/p/BclLGZYh1_N/?taken-by=deestroying https://www.instagram.com/p/BdGJlqahi2p/?taken-by=deestroying

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!