13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 4th Annual Shorty Social Good Awards Best in Sports

This award honors the efforts of sports teams, athletes, leagues, networks and services to make the world a better place. Initiatives may include raising awareness or funds for a cause, launching social good marketing campaigns, or promoting volunteer programs both internally and externally.

See previous winners and honorees here.

Winner

Sports
winner
WNBA: Take a Seat, Take a Stand
When the WNBA launched in 1997, it raised the ceiling for female athletes and became a symbol of progress beyond the sports world. But on the eve of its 22nd season, the league had a serious challenge. Though they’d long been an advocate for equality on the court and off, they weren’t seen as a major player in the modern women’s movement as it gai…

Finalists

Sports
finalist
Before That
In the past years, Nike has stood out for its communication, reflecting social climate change. The company has been building a distinctive narrative starting with its 30th anniversary campaign, starring Colin Kaepernick and his struggle against racial prejudice in the NFL, followed by “Dream Crazier,” a campaign featuring Serena Williams, in which…
Sports
finalist
Football By the Numbers
Get in the game with EA SPORTS Madden NFL: Football By the Numbers! An educational program designed to harness elementary and middle school students’ excitement about football to engage them in key math and science concepts, Football By the Numbers taps into children’s excitement about football and video games to ignite their passion for STEM. Res…
Sports
finalist
Nobody Wins Alone
Campaign Objective – A call to action for Allies to come forward, to stand in solidarity with the LGBTQIA+ community With an emphasis on leveling the playing field for all athletes* this year’s Nike BeTrue campaign focused on allyship as a means to create change in sport while commemorating the 50th anniversary of the Stonewall riots. Focusin…
Sports
finalist
Out for Blood
State of Origin was once Australia’s fiercest sporting rivalry—an interstate rugby league grudge match that was especially notorious for its bloody on-field brawls. But fans felt that modern rules had “softened” the game, and wanted to bring the blood back. We tapped into this misplaced nostalgia to reignite an old rivalry for a new era—to evolve …
Sports
finalist
WWE CSR
WWE, an integrated media organization and recognized leader in sports entertainment, is committed to creating meaningful, and measurable, impact for WWE, its business partners and community partners by increasing awareness and resources through storytelling, global visibility and grassroots community outreach. With the support of passionate fans, …

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!