12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in LGBTQ+

This award honors a program, project, or initiative fighting discrimination of persons based on their sexual orientation or gender identity and advocating for equal rights and acceptance.

See previous winners and honorees here.

Finalists

finalist
gold
Roo High School, where no [sex ed] question is off-limits
In the US only 24 states mandate sex education. And only 13 of those states require it to be “medically accurate.” With sex ed funding decreasing and online misinformation increasing, teens have a massive knowledge gap in sex ed.  To solve this problem, Planned Parenthood created a judgement-free sex ed chat bot called Roo to answer all those...
finalist
Forward for 50 — Los Angeles LGBT Center
In 2019, the Los Angeles LGBT Center will be the first LGBT organization in the world to celebrate its 50th anniversary. To commemorate this momentous occasion, we created a poster campaign featuring a special logo that celebrates the relentless efforts of the community in the fight for equality by using images from multiple protest signs to cre...
finalist
HRC Mobilizes for House Passage of the Equality Act
Despite significant steps toward equality, most LGBTQ Americans still lack legal protections across the country. The patchwork nature of current laws leaves millions of people in a majority of states subject to uncertainty and potential discrimination that impacts their safety, their families and their day-to-day lives. Our nation’s civil rig...
finalist
Nobody Wins Alone
Campaign Objective – A call to action for Allies to come forward, to stand in solidarity with the LGBTQIA+ community With an emphasis on leveling the playing field for all athletes* this year’s Nike BeTrue campaign focused on allyship as a means to create change in sport while commemorating the 50th anniversary of the Stonewall riots. Focus...
finalist
NowThis' "Seen"
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is delivered today. Launched in 2012, NowThis’ entertaining, inspiring and info...

Nominees

#TheirStory
As the It Gets Better Project nears its 10 year anniversary, it's become clear that messages of hope for LGBTQ+ youth are more important than ever before. Leading up to and during World Pride month, It Gets Better Project worked with Small Girls PR to create a social media movement and creative mailer to promote and celebrate the interconnectivity of the ...
Are You the One? Come One, Come All
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. whose entire cast is sexually fluid. The objective of our digital marketing campaign was to not only promote the show as we do every other season, but to use this new format as a way to educate current and potential fans about the LGBTQ+ community. We wanted...
Fearless with Ashley Graham
As an extension of the ELLEN brand, Ellen Digital Network (EDN) continuously strives to tell stories that are funny, kind, and most importantly, authentic. “Fearless,” starring body activist, entrepreneur, and supermodel Ashley Graham, is an opportunity for EDN to partner with a game changer in the body-positive movement and help empower people to be t...
HMI x Fossil
Love is love is love. Fossil's latest Curator Series piece, partners with the Hetrick-Martin Institute to create a limited edition timepiece for Pride 2019. Celebrating diversity and inclusivity, this 38mm Essentialist Watch features a subtle, rainbow-themed dial with the words “Pride 2019” specially etched on its caseback. The Pride Month watch case is a...
LGBTQ State of the Union with Billy Porter
Ahead of the 2019 State of the Union Address by President Trump, Logo aimed to offer an alternative State of the Union, one to the LGBTQ+ community. The goal was to reach as many eyes as possible across social media and on-air. With LGBTQ+ rights at risk or under attack by the Trump Administration, and with the increasing record of trans homicides each ye...
MTV News Sound On - LGBTQ+ Representation
In its Sound On series, MTV News invites influential voices in pop culture and social media to the table for a no-holds-barred discussion on the nuances of identity, intersectionality, and turning your lived experience into a blueprint for your best and most authentic life. Our goal was to take the traditional "celebrity roundtable" concept and use it to ...
PRIDE: Connecting What Matters
In 1873, Cincinnati Bell became the first company to literally connect people in the Queen City, providing direct communication between the city’s homes and businesses. In 2018, leadership realized an internal opportunity to repurpose our company’s core mission of connecting people. Recognizing the value of our corporate culture’s diverse employee base...
Playboy “PRIDE IS GOOD” Campaign
As a supporter and advocate for gay rights since its inception in 1953, Playboy debuted their “PRIDE IS GOOD” campaign in collaboration with The Trevor Project’s fight against conversion therapy in June 2019. This effort drives awareness for the Trevor Project’s “50 Bills 50 States” initiative, the world’s largest effort working to protect young members o...
Rise Up: Stonewall and the LGBTQ Rights Movement
Rise Up: Stonewall and the LGBTQ Rights Movement is an exhibit exploring the modern gay rights movement in the United States, marking the 50th anniversary of a June 1969 police raid of the Stonewall Inn in New York’s Greenwich Village. Protests following the raid are considered the catalysts that inspired the modern gay liberation movement and ongoing fig...
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members of the LGBTQ community. That history, until recently, has diminished the leadership of trans, non-binary and drag queens in Stonewall's legacy. We wanted to elevate the Queens from RuPaul’s Drag Race and solidify the monumental importance of the show in Quee...
Shake Shack Pride 2019 Campaign
At Shake Shack, we’re committed to providing equal opportunities for success, removing obstacles and fostering a culture of diversity, inclusion and empowerment to ensure that our company continues to be a great place to work. The goal for our 2019 Pride campaign was to celebrate and show our support for the LGBTQIA+ community, as well as our team members...
Smirnoff "Welcome Home" Pride Campaign
Continue Smirnoff’s longstanding support of the LGBTQIA+ community by establishing Smirnoff as the most welcoming global brand to the LGBTQIA+ community throughout WorldPride. Spark editorial and social conversation amongst the LGBTQ+ community and their allies in NYC as well as those across the country who are not at WorldPride.
Spirit Day 2018
GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, operates to accelerate acceptance for the LGBTQ community through advocacy and activism. One of GLAAD’s largest annual campaigns is Spirit Day - a day dedicated to speaking out against LGBTQ bullying and standing with LGBTQ youth. Since its incep...
State of Pride
State of Pride takes an unflinching look at the significance of Pride 50 years after the historic Stonewall Riots. Directed by Academy Award-winning filmmakers Rob Epstein and Jeffrey Friedman in collaboration with digital studio Portal A and Creator Raymond Brun, the documentary brings to life a diverse range of LGBTQ+ perspectives as they reflect on the...
T-Mobile and Wattpad #UnlimitedPride
Campaign objective: As a long-time supporter of inclusivity in the workplace and Pride parades throughout the USA, T-Mobile wanted to bring a unique experience to Millennials & Gen Z around the history of Pride. They turned to Wattpad for its active LGBTQ+ community to share their stories while also gain perspective on the importance of this year’s Pri...
Upworthy Presents: Full Femininity
Upworthy believes in the power of a well-told story to change minds and change the world. Not only have we pioneered social-purpose media, but we have been able to use our ability to tell powerful, empathetic stories, combined with a data-driven approach, to build the largest concentrated audience of educated, affluent millennials who give a damn. We know...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.