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Special Project

Special Project
From the 4th Annual Shorty Social Good Awards

HMI x Fossil

Entered in LGBTQ+

Objectives

Love is love is love. Fossil's latest Curator Series piece, partners with the Hetrick-Martin Institute to create a limited edition timepiece for Pride 2019. Celebrating diversity and inclusivity, this 38mm Essentialist Watch features a subtle, rainbow-themed dial with the words “Pride 2019” specially etched on its caseback. The Pride Month watch case is available as a limited edition of only 1,000 individually-numbered pieces. In addition to the watch case, there are Pride flag and multi-colored straps for those who want to show their maximum support. One hundred percent of proceeds from the HMI x Fossil watch case will benefit the work of the Hetrick-Martin Institute: helping foster healthy youth development and creating safe environments for LGBTQ+ youth, ages 13-24, and their families.

 

Marketing Objectives:

 

Communication Goal: Establish Fossil as an active and authentic ally supporting the LGBTQ+ youth during and beyond the crowded and commercialized month of Pride.

Strategy and Execution

PR/Events Strategy

Social/Influencer Strategy

Web/Emails

Results

Media

Video for HMI x Fossil

Entrant Company / Organization Name

HMI, Fossil

Link