11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards Best in Animal & Wildlife

This award honors a program, project, or initiative executed to promote, protect, and defend wild and domestic animals.

See previous winners and honorees here.

Finalists

finalist
Barred from Love: Mobilizing a Movement to Stop Puppy Mills
For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from.But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increa...
finalist
Dawn Celebrates 40 Years of Helping Save Wildlife with #DawnWildlife40
Get ready to quack about this one!Dawn challenged its PR agency, Citizen Relations, to deliver a memorable, impactful, and integrated campaign that activated consumers to buy its dish liquid on "feel rather than deal." Knowing that millennials (one of the brand's core consumer targets) are drawn to brands that stand for something more than just ...
finalist
Going #PurpleForThePlanet with Sambazon
Sambazon has been fighting to protect the rainforest for almost two decades. As a brand that was founded on a commitment to social and environmental consciousness, the industry pioneer and market leader in the organic açaí category has been actively at the forefront of environmental protectionism in the Amazon since the beginning. Even the name,...
finalist
Kung Fu Pangolin
While many people have never heard of pangolins, they are the most heavily trafficked wild mammals on the planet. An estimated one million have been poached over the past decade. In China and Vietnam, pangolin meat is consumed as a delicacy and the animals' scales are used in traditional Asian medicine.In late 2015, WildAid surveyed residents in...
finalist
Project C.A.T. (Conserving Acres For Tigers)
As a purpose-driven company, Discovery is committed to taking bold steps to protect endangered species. Discovery, Inc. launched Project C.A.T. (Conserving Acres For Tigers), in partnerships with World Wildlife Fund (WWF) and others, to support a worldwide effort to double the number of tigers in the wild by 2022. By conserving nearly two millio...
finalist
Wahl Dirty Dogs
More than three million dogs enter shelters each year, and a vast majority of them are dirty and matted. Unfortunately, less than half of these shelter dogs are getting the necessary grooming they need to help them get adopted. Through the Dirty Dogs program, Wahl provides shelters nationwide with grooming products to transform dogs and help the...

Nominees

#FreeBilly the Elephant
Billy is a 33-year-old elephant who has been held at the Los Angeles Zoo since he was just 4 years old. After nearly three decades of confinement, he spends much of his time swaying his body back and forth and repetitively bobbing his head. These are common stereotypical "coping" behaviors most often seen in captive wild animals kept in substandard enclos...
NKLA x ColourPop
All net profits from the purchase of any Laura Lee x ColourPop product will go towards Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending their one life is a daily struggle—fighting off contagious diseases, parasite infestations, exposure, poisoning and attacks by predators.Of those lucky enough to end up in adoption shelters, nearly 1 million cats and kittens are euthanized each year in the Un...
The Dodo: the no. 1 animal brand on digital in the world
The Dodo is the #1 digital media brand in the world for animal people, owning the animal category across social platforms including Facebook, YouTube, Instagram, Twitter and Snapchat. We're a halo brand for everyone who loves animals -- from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authentic, and me...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City