THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 3rd Annual Shorty Social Good Awards

NKLA x ColourPop

Entered in Animal & Wildlife

About this entry

All net profits from the purchase of any Laura Lee x ColourPop product will go towards Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.

Why does this entry deserve to win?

ColourPop is very passionate about animals and do not condone animal testing or commission third parties to do so on our behalf. We pride ourselves on being cruelty free, 100% fur baby friendly, bunny approved and only test our products on humans. As a brand that was born, raised and made in the City of Angels, we are proud to be part of the movement to Save Them All and support such an amazing cause through our community.

Results

This campaign exceeds our expectations nearly every year. This year we went into the campaign with a goal of doubling our donation from last year taking it from $100k to $200k, which we surpassed!

Media

Entrant Company / Organization Name

ColourPop Cosmetics

Link