11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.

Finalists

finalist
gold
#1917LIVE
We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...
finalist
silver
audience
#BestFanArmy
The iHeartRadio Music Awards "Best Fan Army Award" unites fan bases all over the world. In the 10 years since hashtags first surfaced on Twitter, #iHeartAwards and #BestFanArmy are two of five awards-based hashtags that have been used over 3 billion times. In 2017, iHeartRadio took its promotion of #BestFanArmy to the next level to have it used ...
finalist
#ArnieWould
As people have multiple credit cards of various brands in their wallets, staying top of mind for a credit card company is key.One of ways that Mastercard achieves this is by partnering with popular events, organizations, and people, who represent the Mastercard logo and brand. They can be nationally recognized, like MLB, or niche and targeted, l...
finalist
#TheCaribbeanIsOpen: Celebrity Cruises’ Response to the Hurricanes
In the wake of Hurricanes Irma and Maria, the devastating impact on the Caribbean islands left thousands without basic necessities like food, clean water, and shelter. Response was immediate, as teams of first responders and volunteers – including our Celebrity Equinox captain and crew – arrived on the affected islands, delivering supplies, clea...
finalist
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major suc...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018