ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Animal

What would the internet be without adorable animals? Thankfully we don’t have to entertain that thought as we live in a world where animals are one of the most dominant genres of social media content. They could be wearing outfits or just living in nature. Whatever it is, people want to look at cute creatures.

Finalists

finalist
Albert (albertonwheels)
If you’re one of the 95K+ followers of @albertonwheels on Instagram, you know that the plucky 8-year-old Shih Tzu-Poodle mix not only brings the cuteness, but shows that special needs dogs can live life to the fullest. Paralyzed from the hips down (likely in a car accident), Albert was rescued from a shelter by Jill Lawson, who started taking him …
finalist
Cincinnati Zoo
You don’t have to live in Cincinnati to keep up with the Cincinnati Zoo & Botanical Garden, which entertains on social media with videos and photos of their many animals at play. In 2017, the Cincinnati Zoo’s hundreds of thousands of Instagram, Twitter, and Facebook fans followed their favorite frolicking furballs Tito (the adorable penguin chick)…
finalist
Esther the Wonder Pig
In 2012, Steve Jenkins adopted a micro piglet from a friend and named her Esther. Well, five years and 600 pounds later, it seems the pig isn’t so ‘micro’ after all! But he and his partner Derek fell in love with her, and went all-in by creating a sanctuary for Esther and other animals in need. While they wrote a New York Times best seller about t…
finalist
Manny The Selfie Cat
Manny The Selfie Cat may sound like a discarded idea for an SNL sketch, but Manny’s selfie game is so strong he could teach the Kardashians a thing or two. This cool cat may not have opposable thumbs, but he always manages to capture his good side with owner Yorem Ahm’s GoPro camera. Manny’s photos are like catnip to 400K+ @yoremahm Instagram foll…
finalist
NORBERT
Norbert, the adorable three-pound “therapy dog, children's book author & philanthropist” may be small in stature, but he’s had a huge impact by bringing smiles to people who need them most. He is a fixture at Children’s Hospital LA, where his hanging tongue and high fives lift the spirits of patients. Owner Julie Steines calls Norbert a “magical b…

Nominees

Black Jaguar-White Tiger
The Black Jaguar-White Tiger Foundation captivates social media followers with the care they give to their many rescued animals. The foundation came to life when founder Eduardo Serio was inspired to rescue an abused black jaguar while on a trip to Mexico, and decided to stay to care for it. Since then, he has rescued hundreds of big cats like tigers, lions…
Cash Cats
The Beatles said “money can’t buy you love,” but don’t tell that to the cashcats, who live their social media lives like rap stars, clawing through their tall piles of scratch. It’s all bubbly and bling for these ballin’ balls of fur, with over 150K+ @cashcats followers on Instagram and 230K+ @CatsAndMoney Twitter fans green with envy for the felines’ fine …
Louboutina (Loubie)
New Yorkers are trained to ignore anything out of the ordinary, but Louboutina, the Golden Retriever who loves to hug, will make anyone stop and drop their guard. Loubie, as her friends and owner Cesar Fernandez-Chavez call her, has become one of NYC’s most famous residents, hugging anyone and everyone passing by in her native Chelsea. Fans head to her @lou…
Mike Coots
As a Hawaiian, Mike Coots feels a natural connection to the ocean. Despite losing his right leg to a shark attack at 18, the surfer and diver returned to the water within a month, and in the 20 years since has dedicated his life to changing people’s perceptions of sharks. With his incredible underwater photography, Mike showcases the beauty of the sea to hi…
The Look of Lal
Some dogs rise to internet fame simply on cuteness alone, but Lal the German Shorthaired Pointer is different—he’s got that indescribable “it” factor. If you are not one of the 65K+ followers of @lookoflal on Instagram, then you are missing out on a dog who models so well he could impress Tyra Banks. Lal’s owner Samuel Jurcic has been inspired by his patien…
bubalahpoochie
In case you’ve never had a Jewish grandmother call you bubalah (usually while trying to coax an extended hug), it’s a Yiddish term of endearment—one that happens to perfectly fit Instagram’s adorable @bubalahpoochie. The 1-year old mini-Maltipoo lives the classic NYC life; visiting parks, cafes, and walking the streets of Greenwich Village. Bubalah Poochie …