The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

The Look of Lal

Nominated in Animal

About The Look of Lal

Some dogs rise to internet fame simply on cuteness alone, but Lal the German Shorthaired Pointer is different—he’s got that indescribable “it” factor. If you are not one of the 65K+ followers of @lookoflal on Instagram, then you are missing out on a dog who models so well he could impress Tyra Banks. Lal’s owner Samuel Jurcic has been inspired by his patient pet to create surreal and highly artistic photos with Lal in wild, often hilarious outfits and surroundings. With his own “Blue Steel” look and his owner’s tongue-in-cheek attitude, Lal is ready for his own coffee table book—something Samuel has teased with a cover shot for “The Book of Lal” in a recent post.

The Look of Lal's best work on social