Ted Coiné is co-founder/CEO of http://switchandshift.com, where he is host of Switch and Shift TV, weekly interviews with extraordinary thinkers focusing on The Human Side of Business. One of the most influential business experts on the Web, Ted has been top-ranked by Forbes, SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence. An inspirational speaker and author, his latest book, "A World Gone Social: How Companies Must Adapt to Survive In The Social Age" will hit bookstores in August 2014. Ted consults with owners, CEOs and boards of directors on making their companies more competitive by making them more human-focused. He and his family live in Naples, Florida, where Ted is active in the local tech startup community. If Ted wins this Shorty, he'll do his best to leverage it to get a "real" TV show to promote the human side of business to a wider audience. We live and breathe Twitter - we barely even think about it, we just do it. My email even redirects people to tweet me. Twitter is how I met my co-founder, @Shawmu, and how we met our other partner, @YouTernMark, who is my co-author on "A World Gone Social." All of our meetings are via G+ Hangout, so the phone seems an anachronism whenever someone wants a call for some reason. Most importantly by far, social is how we connect with ALL of our community of readers/watchers/listeners, our League of Extraordinary Thinkers, and our other guest writers. Social is everything to us, which might explain what is my own proudest professional accomplishment to date: CMOE just named us #2 Most Socially Shared Leadership Blog in the world. Do people read/watch/and listen to our site? Yes. But they also think enough of it to SHARE it with their friends and colleagues. That, to us, is the only "metric" worth talking about.