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Special Project

Special Project
From the 4th Annual Shorty Social Good Awards

EMA Innovator of the Year Challenge

Entered in Environment & Sustainability


The Environmental Media Association (EMA) created the Future Innovator of the Year Challenge to accomplish the following goals:

Strategy and Execution





Through The Innovator of the Year Challenge, EMA provided six eco-driven organizations with a platform to underline important green causes and inspire many to take steps towards cultivating a greener lifestyle. The competitors engaged directly with IMPACT attendees and made connections with leaders from the business, environment, education, and entertainment industries. Over the last year, EMA has worked alongside Amy Keller and the PurePlus+ team to divert fruit and vegetable waste in order to reduce environmental impact and cost.


PurePlus+ creates a plant-based powder that can be used as a nutrient boost for companies to integrate into foods and beverages. They upcycle the 20 percent of fruits and vegetables in the U.S. that never leave the farm or are turned away as not achieving the premium standard for companies. At the rate in which they are moving, PurePlus+ will make perishable produce last three years longer while using 100 percent clean and renewable energy in the process. There is 34 billion tons of fruit and vegetable waste produced annually in the U.S. – which accounts for 50 percent of all food waste. This product is designed to provide necessary supplements while also significantly reducing our carbon footprint through the extraction of nutrients.


Video for EMA Innovator of the Year Challenge

Entrant Company / Organization Name

Environmental Media Association (EMA)


Entry Credits