As a social enterprise, B Corp, and benefit corporation, we aim to create a positive impact on society, environment and are required to annually report our overall social impact. As such, we have created a "We Do Good" campaign utilizing the following channels to promote our social impact to our employees, customers and communities.
The campaign is meant to not only showcase our involvement, but also offer the chance for others to get involved and spread goodwill in their own community.
North 4 Good (website, video, activities and their impact):
North4Good, powered by Sunrise Banks, is a volunteer program for the community to join that helps individuals and businesses make connections with nonprofits in the Twin Cities. North4Good started after our first Habitat for Humanity house was built and our community asked us "what's next?" By using volunteerism as a force for change, North4Good is a movement of doing good and has hosted over 10 events to help the community in providing over 300 supply kits for the homeless, preparing over 200 survival bracelets for active military, packing 400 bags of food for students to bring home for the weekend, making sandwiches for the homeless, and staffing events for nonprofits throughout the community. Video spot on pre-roll on Hulu/YouTube/etc helped grow our volunteer database to help connect individuals to nonprofits by 500 members. Each North4Good event is a curated experience mixing doing good and a social element
Cards 4 Good:
In December 2017, we installed an interactive wall at one of our branches, called Cards 4 Good. Individuals are encouraged to take a card from the wall as they stop by and the cards spark inspiration, random acts of kindness and goodwill for our customers. Cards on the wall contain messages with random acts of kindness, such as holding open the door for a stranger, or offer a free coffee at our North Loop 4 Good coffee bar, other cards include gift cards that can be used to make donations toward local organizations.
North Loop 4 Good coffee shop:
In December 2017, we opened a coffee bar at one of branches. Each month we select a local nonprofit organization that receives all the donation-based funds for the coffee and cookies purchased at the coffee bar. From December through July 2018, we have donated $3,255.
Spread the Warmth Campaign:
In November, 18 Sunrise Banks employees took the Green Line "We Do Good" train to Wilder Foundation to donate over 300 warm clothing items for immigrant families to stay warm through the frigid winter months. The warm clothing items were donated by customers and Sunrise Bank employees as part of our Warm weather clothing drive. Additionally we created a video highlighting this project, which you can find in the links section of this submission.Impact Report: Annually we produce an Impact Report detailing our involvement in the community as well as our financials. The report focuses on how collaborating with Sunrise Banks has a direct connection to positive impact on the community. The #WeDoGood messaging was the theme of the current report, highlighting the outreach and programs included in the campaign and the reach and impact they had on the community, customers, and partners.
Branch badges, floor mats, and vinyl messages – One of the basic tenants of branding is building the brand from the inside out. Creating brand advocates within our employees is critical to the brand. On average, our employees encounter "We Do Good" messaging five times each day.
Digital and Print Ad Placements
We use our "We Do Good" marketing campaign as a tool to showcase and brand ourselves as a social enterprise and do good organization through digital and print ad placements for most of our marketing and sponsorship initiatives. Last year we placed over 15 print and digital placements focused on our "We Do Good" messaging and reached over 2 million impressions in the twin cities area.
Each of our branches, located in the urban core of Minneapolis and St. Paul, are near public transportation routes. With this focus and our "We Do Good" messaging, we wrapped a light rail train that goes from downtown Minneapolis to downtown St. Paul starting in October and running through April of 2018 with over 14 million impressions.
To promote our messaging in the communities we serve, we added two murals to the outside of our branches in 2017. The murals use our social impact messaging highlighting how we impact the communities we serve.
Media MentionsOur impact is being picked up by both local and national media outlets. We have seen articles written about the impact and social enterprise model that Sunrise Banks is focused on (see links section in the submission)