In honor of the National Parks Services' CENTENNIAL birthday this August 2016, 'Parks Uncovered' explores the great parks of America through the eyes of a young photographers.
Our goal for the series was to follow our photographer as they meet the park rangers, environmentalists and geologists to hear the stories of what makes these parks special, what challenges they face and how we can help protect them for future generations.
This series utilized multiple distribution verticals: The Root, Univision and FUSION. By having our hosts represent a diverse group of young Americans, this series helped bring the celebration and protection of our parks to a large audience.
For each platform, we created videos of the series customized for each player. For example, our Facebook videos were short, text-driven 90 second experiences. Whereas, our YouTube/Website versions were 3-4 minutes long, diving deeper into each park/photographer's story.
Our community outreach involved contacting organizations and influencers to assist in amplifying each video's reach so as to help celebrate the National Park's Centennial, to raise awareness regarding the environmental and visitation issues the park's face, and to inspire people outside of Fusion's immediate audience base.
"Parks Uncovered" has met our team's objective and goals. To date, the three episodes in the series have garnered over +1.2M video views across platforms.
The 3-Part series was successfully released on 3 separate platforms, including (1) Univision's environmental vertical focusing on coral reef destruction and restoration, in the Spanish language, (2) The Root focusing on the issue of race and the black community's visitation of the parks, and (3) FUSION's environmental vertical "Project Earth" focusing on the issue of climate change. This successful distribution strategy allowed a large audience to learn about issues affecting our National Parks, but at the same time on topics that were particularly relevant for them.
Lastly, through our community outreach, we are also receiving incredible support from organizations and companies, including shares from National Park Foundation and Climate Reality.
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