10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the prequel scoring 33% on Rotten Tomatoes, the reboot was sure to be a success. But what about Masterpass?Online holiday shopping had increased by 14% and Mastercard had just the product to meet the growing trend. Masterpass. Masterpass is a digital wallet that lets ...
AMC’s The Walking Dead GIPHY Takeover
AMC partnered with Fullscreen to arm fans with branded content to discuss and react to the Season 8 premiere of AMC's The Walking Dead, driving awareness, excitement and tune-in among both existing fans and broader audiences.
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT of Vodka.
Alaska Airlines GIPHY Brand Channel
After completing its merger with Virgin America, Alaska Airlines was looking to challenge consumer perceptions of the airline with their new campaign "Alaska Airlines: That's How We Fly."We were tasked to reintroduce the brand in a way that would give (potential) flyers the tools to express themselves, be entertained and engaged - so they could express 'h...
Converse Public Access
Curb Your Enthusiasm (Season 9) - HBO, GLOW
Curb. Is. Back. Our goal for the highly anticipated series return of Curb Your Enthusiasm was to reward our rabid fan-base, encourage binge-watching and introduce a whole new audience to the iconic HBO franchise.Therefore, we knew the only answer was to GIF the entire award-winning series catalogue, spanning over 17 years of television.
Denny’s Serves Up Pancakes, Eggs & Animated GIFs
When it comes to Tumblr, the goal for Denny's is simple: Don't be a typical branded Tumblr account.As "America's Diner", Denny's is a brand that has worked hard to reflect the growing diversity of its customers and is constantly adapting the way in which the brand connects with them. To be successful, Denny's understands that it has to engage with custome...
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shopping season.But with a notoriously hard-to-reach target audience of 14 to 17-year-old females, even a classic brand like Converse can fall through the cracks. Especially during an extremely cluttered and competitive time of year.Converse approached Big Space...
GIF-tastic Moments Made for a Psychopath
TV shows have a massive opportunity to bring their shows to life and reach millions on social platforms through engaging and shareable GIFs. For AT&T/DirecTV's The Audience Network's new TV thriller and show adaptation of Stephen King's "Mr. Mercedes", we created multiple GIF-tastic moments that made a show about a friendly neighborhood psychopathic kille...
Great Big Story: GIPHY
As a company with a thriving social media presence (more than 10M fans worldwide), it makes sense for Great Big Story to use GIFs as an entryway into the cultural zeitgeist. And, with an abundance of compelling characters integrated into its video storytelling, the opportunity to extend the emotional staying power to the masses seemed like a no brainer. ...
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Until Chipotle decided to throw its hat into the ring by launching a queso of its own. And the much-smaller QDOBA faced a new challenge: how was it supposed to compete against Chipotle's tortillian-dollar advertising budget?Surprisingly, the internet threw sha...
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving the current imagery used in our social media outreach program and creating a catalog of unique, modern, branded GIFs. Our goal was a total engagement rate of 55% and a unique engagement rate of 45%.
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communicate and express themselves via social sharing and messaging. In fact, the NFL's channel on GIPHY recently surpassed 13.1 billion views, making it the most-viewed Verified channel on GIPHY's platform.What's unique about the content on the NFL GIPHY channel i...
RecordTV: GIFs on TV
The relation between social media and TV became one of RecordTV's specialities. We invested more and more in crossplatform, displaying a lot of social content on TV – mainly as a graphic insertion, like a CG ticker We were quickly becoming a reference on that in 2016. But we needed more to consolidate our place. If you want the lead, you have to shoot to ...
Taboo Gifs
The show's name says it all. Sticking to our fearless roots, FX needed to define and showcase what was Taboo.With Tom Hardy leading FX's twisted period drama, we were determined to create content that struck fans in all the right (and wrong) places. There's only so much time and space to accomplish all of this in a gif, but with the show's massive star po...
The Defenders
Before they could stop The Hand and save their city, the first villain The Defenders had to slay was merging four separate audiences with four separate expectations.
The Handcrafted Gifs
Every year, the national soccer championship begins, and along with it, so does Cartola FC, Brazil's biggest online fantasy soccer game. Its millions of fanatics (and somewhat insane) players that rush to create their teams at the free version of the site. But we wanted them signing the premium, paid version, Cartola Pro.
The Oscars 2017 - "There's been a mistake"
Our objective was to capture the essence of the 2017 Academy Awards' Best Picture fiasco in a unique way that visually told the story, and highlighted the positive exchange between La La Land producer Jordan Horowitz and Moonlight director Barry Jenkins.
Trailblazers Podcast Episode GIFs Season 1
Trailblazers is a branded podcast that tells stories of industry disruption. With each GIF, we distill disruptive tipping points into animated stories that give our audience visually captivating signal of each episode's content, a supplemental point of engagement for listeners, and chance to showcase the warmth and tone of Trailblazers as a forward-thinki...
Windows Mixed Reality Headset
While mixed reality became a huge topic of conversation in 2017, not many people knew it was available at the Microsoft Store. We wanted to help fans escape into a virtual world with exhilarating adventures instead of showing a straightforward product shot. We achieved this by creating a cinemagraph-style GIF with the objective of driving awareness and en...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18