3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards

Windows Mixed Reality Headset

Entered in GIFs

About this entry

While mixed reality became a huge topic of conversation in 2017, not many people knew it was available at the Microsoft Store. We wanted to help fans escape into a virtual world with exhilarating adventures instead of showing a straightforward product shot. We achieved this by creating a cinemagraph-style GIF with the objective of driving awareness and engagement for the new Windows Mixed Reality product release.

Why does this entry deserve to win?

This GIF hacked the traditional product render-style post, uniquely combining the physical product and a cinemagraph-style motion to bring the immersive VR experience to life on social. The subtle movement proved to be eye-catching to passive browsers and helped fans escape into a world of imagination offered through the Windows Mixed Reality headsets.

Results

We achieved our goal of creating curiosity around Windows Mixed Reality products.

Media

Video for Windows Mixed Reality Headset

Produced by

Ayzenberg Group, Microsoft Store

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The SHorty social good awards will be held november 15, 2018 in new york city