THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 10th Annual Shorty Awards

The Defenders

Entered in GIFs

Objectives

Before they could stop The Hand and save their city, the first villain The Defenders had to slay was merging four separate audiences with four separate expectations.

Strategy and Execution

With our very first beat, we teased the crossovers to come with a set of artful cinemagraphs placing The Defenders into each other's worlds.

Results

Whether it was Luke Cage working out in Daredevil's boxing gym or Iron Fist taking a mediation break outside Jessica Jones' detective office, these premium cinemagraphs formed the prologue of an epic eight-part event, easing fans into the team-up to come.

Media

Entrant Company / Organization Name

hi5.agency, Netflix

Links

Entry Credits