THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Brand Voice

This award honors the development of a distinct personality that effectively established the unique identity of a company or individual's social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees here.

Finalists

Brand Voice
finalist
Yes Peacocks Make Sound
When you’re one of a handful of streaming services, it’s hard enough to stand out among the competi…
Brand Voice
finalist
Blue Man Group's Brand Voice Without Words
In a landscape dominated by text, vlogs, and voiceovers, the challenge of captivating an audience w…
Brand Voice
finalist
#BestPhonesForever
Despite Google being a household name, Pixel is still a challenger brand in the mobile phone catego…
Brand Voice
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Brand Voice
finalist
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Brand Voice
finalist
Jake Social
Since 2020, when State Farm reinvented Jake from State Farm, he’s been embraced online as a top con…
Brand Voice
finalist
Pixar Social Media's Brand Voice
Pixar Social Media fosters a global community of fans, animators, creatives, film lovers, and more …

Nominees

Brand Voice
Bobbie Instagram: @Bobbie
  Since launching in 2021, Bobbie has been dedicated to evolving society to change the way we th…
Brand Voice
Giving a Voice to the Cleft Community
Smile Train is proud to be a global organization, with locally managed programs in more than 75 cou…
Brand Voice
MTV Brand Social
Every year, MTV Brand Social’s objective is to continue to shape our brand voice across social plat…
Brand Voice
Outta Puff Daddys
We are the Outta Puff Daddys...an amateur, over 40s, male only dance crew from Brighton, UK. We mee…
Brand Voice
Overtime is the Voice of Next Generation Fans
Overtime creates, curates, and distributes 100+ pieces of content daily, tailored to our Gen Z and …
Brand Voice
TITANÍQUE'S BRAND VOICE MAKES A SPLASH ON SOCIAL
To cultivate a zany, playful, and inclusive online community, we needed to craft an authentic and c…
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