THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Finalists

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Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
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Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
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Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
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#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
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Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
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Kurve x Sweatcoin - Building a creative-first TikTok strategy
Sweatcoin is a free app that encourages users to stay healthy by rewarding daily steps with a new-g…
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Lamborghini Lanzador Lab: The Official Design and Drive Experience
The Lamborghini Lanzador Lab on Roblox is a groundbreaking project designed to push the boundaries …
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OHSU Give Day : One Day
A single day doesn't seem very long. But at Oregon Health & Science University (OHSU), one day can …
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Walmart Discovered
Imagine Roblox - a digital New York City without a map, where every neon sign promises the next big…
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WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…

Nominees