THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
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NEW!
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Filter/Lens
Hashtag
Meme, GIF, & Emojis
Micro-Site
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User-Generated Content
Design
Animation
Art Direction
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Generative AI
NEW!
Graphic Art
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NEW!
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NEW!
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Metaverse
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Overall Presence
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Multi-Platform Presence
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Podcast
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NEW!
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NEW!
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
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True Crime & Documentary Podcast
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
NEW!
Customer Experience
Earned Media
Employee Engagement
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Dance Video
Documentary
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Music Video
NEW!
Product Feature Video
Short Form Video
Stories
Unboxing Video
Vertical Video
Video Ad
Video Series
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Instructional Video
This award honors the most creative use of an instructional video in a social media or digital marketing campaign. Eligible work includes short explainers/lectures, DIY tutorials, life hacks, cooking and recipes, and advice videos.
See previous winners and honorees here.
Finalists
Instructional Video
finalist
Repair Your Blinker
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
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Instructional Video
finalist
Hondashi. The Seasoning Saga.
In a world where tradition meets innovation, Hondashi embarked on a visionary quest to bridge gener…
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Instructional Video
finalist
How to Play
When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it…
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Instructional Video
finalist
AWS Skill Builder Influencer Campaign – Going from Cloud Curious to Cloud Famous
Coding instructional videos tend to share a very formulaic B2B approach – neutral narrator, generic…
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Instructional Video
finalist
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
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Instructional Video
finalist
Grandma’s Film
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
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Instructional Video
finalist
Halloween Pet Costumes
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
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Instructional Video
finalist
Marriott Bonvoy’s Member Education Content Series
Although rich in benefits and value to travelers, the Marriott Bonvoy loyalty program can be confus…
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Instructional Video
finalist
Oatly Works In (Almost) Everything
Milk has enjoyed a few thousand years at the top. So even though Oatly has been selling oat-base…
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Instructional Video
finalist
Panasonic’s Tik Tok Series: The Lab
Panasonic and IMGN were tasked to bring the breadth of Panasonic's technological prowess and sustai…
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Instructional Video
finalist
The 5Ds of Bystander Intervention
In the last several years, many communities have been the victims of repeated physical and verbal a…
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Nominees
Instructional Video
Hand Model
Adobe Firefly was new to the market in 2023, and it quickly took off in social as a fun new thing t…
Instructional Video
How to make collage | In the Studio
Instructional Video
President Clinton Explains How to Make A Peace Treaty
ATTN: is a media company that breaks down important societal topics and conversations into digestib…
Instructional Video
Ready Jet Cook
In Ready Jet Cook, Chef Jet Tila sets out to take the mystery out of Asian cuisine and teaches his …
Instructional Video
iCarly - Shay What?! Cocktails: Gnarly Carly
The “Gnarly Carly” is one featured recipe in a whole series of instructional videos designed to hig…
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