THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Financial Services

This award honors the most effective and creative use of social media and digital by brands and organizations in the financial services industry. Banks, credit card companies, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

Financial Services
finalist
"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
Financial Services
finalist
Cleo hires a Chief Spending Officer
Money is the leading cause of stress for Americans under 30, but most young people don’t know where…
Financial Services
finalist
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…
Financial Services
finalist
Face of Finance
The typical image of financial success is overwhelmingly male, and AI is making this bias worse. Bu…
Financial Services
finalist
Multiple Taylors
Capital One wanted to provide more perks and access with our Venture X travel credit card—so we par…
Financial Services
finalist
Translators
U.S. Bank was expanding in California - which is 40% Hispanic - and knew they needed to earn their …
Financial Services
finalist
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
Financial Services
finalist
Willie Singalong
Memorable March Madness moments happen on and off the court. So we went straight to the fans on soc…

Nominees

Financial Services
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Financial Services
Boosting the Transition to Clean Energy
With a $1.5 trillion commitment to environmental finance, Bank of America is positioning itself as …
Financial Services
Citi Travel: Way to Go
Customers have many options when booking travel. Our challenge was to get Citi cardmembers to break…
Financial Services
FIS’ #Finpact: The Power of B2B Influencer Relationships Built on Co-Created Content
In financial services, brand awareness varies greatly depending on the stakeholder and their busine…
Financial Services
HOW CHANGING ONE WORD LED TO A 400% INCREASE IN NEW ACCOUNTS
Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusiv…
Financial Services
HSBC International Global Campaign
Each year, 281 million people move abroad in search of opportunity. Yet the same financial barriers…
Financial Services
How To Invest by Julius Baer
Financial Literacy can make a huge difference on how someone lives their life. A lack of financial …
Financial Services
Live from the Citizens Cheer Zone
Citizens entered the New York City metro market in 2022, through an acquisition of HSBC’s east coas…
Financial Services
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Financial Services
Richer Lives
Living a rich life is about more than how much money you have stashed in your bank account. So we c…
Financial Services
The Red Desk Season 3
For many people, mortgages, home buying and personal finances are topics that can often seem intimi…
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