10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Handcrafted Gifs

Entered in GIFs

Objective

Every year, the national soccer championship begins, and along with it, so does Cartola FC, Brazil's

biggest online fantasy soccer game. Its millions of fanatics (and somewhat insane) players that rush to

create their teams at the free version of the site.

But we wanted them signing the premium, paid version, Cartola Pro.


Strategy

So how could we convince an entire subculture of die-hard fans

and online pranksters to buy the Pro version?

By giving them tools to make fun of their league competitors and friends. And by tools we mean GIFs.

But these are not ordinary GIFs. These are state-of-the-art, tailor-made, HANDCRAFTED GIFS.

Cartola's players already boast their own victories through GIFs, they mock friends' defeats through

GIFs; it's like a second language to their tribe. We just made it better.

Results

The Handmade Gifs as a central element in Cartola FC's launch strategy.

Cartola FC Pro Craft Gifs have taken the hoax to another level and was a huge success.

- More than 335 thousand PRO players + 148% compared to 2016

- On average 6.7 million active teams + 51% compared to 2016.

- The record of line-up teams: 5,787,057 + 47% compared to the record 2016.

- more than 3 million gifs distributed

- + 17 million app downloads

Media

Video for The Handcrafted Gifs

Produced by

Globo Comunicação, Cartola FC

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18