entries for brands and orgs open now enter

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Oscars 2017 - "There's been a mistake"

Entered in GIFs

Objective

Our objective was to capture the essence of the 2017 Academy Awards' Best Picture fiasco in a unique way that visually told the stor, and highlighted the positive exchange between La La Land producer Jordan Horowitz and Moonlight director Barry Jenkins.

Strategy

Leading up to the Oscars, we hired Julie Winegard to create an animated gif from the event. When Best Picture was wrongly awarded, it was clear this was the pivotal moment. While there were many aspects on what led to the mix up, we chose to focus on the camaraderie displayed when Horowitz handed Jenkins, his friend, the award. We felt the story could be told in three key frames and Julie quickly began illustrating the moments and animated them together.

Results

Our Instagram post immediately over-performed with audience engagement and drew the attention of Horowitz. Twitter selected the gif as their lead moment, and the animation took on a life of its own as it continued to be RT'd and shared.

Produced by

NBC News

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.