10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Art Direction

This award honors a social media campaign or overall social presence for exceptional art direction. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.


NFL Social Media Creative Lab
The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the NFL's social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL and @TheCheckdown (a football lifestyle culture account), as well as providing original graphics for NFL play...
Spiderman Homecoming Social Media Content
VIEW CASE STUDYThis isn't just another Spider-Man movie — this is THE Spider-Man movie. Ignition set out to excite moviegoers around the globe, celebrate his iconic presence, and immerse fans in Peter's point of view as he embarked on new teenage (mis)adventures.
The Gifted’s #MutantsUnite Comic Con Campaign
In the past 5 years, super-heroes have taken over television programming. What started as a small handful of comic-book-inspired shows has transformed into over 35. As Fox was gearing up to introduce comic fans to the Gifted, an X-Men inspired drama, the marketing team asked ourselves one key question. How do we stand out in this crowded compet...
Trailblazers Podcast Episode GIFs Season 1
Trailblazers is a branded podcast that tells stories of industry disruption. With each GIF, we distill disruptive tipping points into animated stories that give our audience visually captivating signal of each episode's content, a supplemental point of engagement for listeners, and chance to showcase the warmth and tone of Trailblazers as a forw...
Welcome to Fillory
The Magicians, Based upon Lev Grossman's best-selling books centers on Brakebills University, a secret institution specializing in magic. There, a group of twenty-something friends soon discover that a magical fantasy world they read about as children is all too real. Besides, being a magical and strong-performing show, The Magicians poised itse...
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the country's leading mattress retailer, recognized the opportunity, and decided to launch a standalone brand. With over 30 brands in the BiaB space a...


"Younger" – :60 Live Portraits
Fans are obsessed with "Younger's" depiction of Liza Miller, a 40-year-old mom living a double life as a 20-something. The show's third season ended with a bombshell of a cliffhanger in which a key character found out Liza's secret, leaving the show's central friendship hanging in the balance, and leaving fans shocked and thirsty for more. Our goal was ...
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT of Vodka.
Bleach Like a Boss
Consumers are afraid of liquid bleach. And rightfully so. It splashes and damages, resulting in a category freefall as Millennials switch to bleach wipes and crystals.To make matter worse, the liquid bleach category is boring and in need of a long-overdue shake-up. So combine the obstacles of fear, declining sales, and the category being a total snoozefes...
Feud: Bette and Joan Instagram
In FX's critically acclaimed new limited series, FEUD: Better and Joan, two Hollywood legends came crashing furiously towards each other. To launch the first season of Ryan Murphy's anthology series, FX's marketing efforts had to have plenty of glitz, glamour, and most importantly, attitude. FX social worked to create a robust Instagram campaign that hi...
GIRLS (Season 6) - HBO, GLOW
GIRLS became the voice of a generation by relating to the everyday life of its fans. For its final season, HBO partnered with GLOW to sunset the series through a custom visual design that paid homage to the iconic series and its massive cultural impact.
Guilty Party: An Interactive, In-World Ad on Facebook
Our branded mystery series, Guilty Party, was designed to be one massive, immersive experience that invited the viewer to be a part of the story. Naturally we wanted even our paid media plan to mirror this same level of viewer participation the show was built upon, so we turned to Facebook's Canvas—the most interactive ad format on social media. Our goal ...
High Maintenance (Season 1 & 2) - HBO, GLOW
HBO partnered with GLOW to evangelize the first & second season of HBO's High Maintenance, a hip and clever dramedy about a Brooklyn-based weed dealer and his eclectic clientele. The content had to appeal to the cult series' existing fans while attracting a new generation of viewers and HBO subscribers.
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Until Chipotle decided to throw its hat into the ring by launching a queso of its own. And the much-smaller QDOBA faced a new challenge: how was it supposed to compete against Chipotle's tortillian-dollar advertising budget?Surprisingly, the internet threw sha...
Nespresso's Spring Promotion
With Nespresso's revolutionary machines, anyone can make the perfect coffee or espresso. The only problem: people didn't know they could get both coffee and espresso from one machine. In March, Nespresso's Brand Team tapped SocioFabrica to create a spring campaign concept to introduce the VertuoPlus, their new dual brew machine, to the public.
Written, shot, and edited entirely in-house, we worked to create a twist on the expected recipe video that dominates Facebook news feeds.
Red Wednesday: Shining a Light on the Injustice of Persecution
As a call to stand up for religious freedom, Calvary Episcopal Church in New York City lit its façade red. All a part of Red Wednesday, the campaign is known for its activist spotlighting of churches and monuments in the color of martyred blood. The bold symbolic gesture, worship service and social media campaign were designed to shine compassion on the s...
The Snowman Digital Campaign
VIEW CASE STUDYThe ominous journey began when Ignition launched a multi-platform campaign to explore the dangerous mind of a serial killer. With a haunting website that paralleled the visually arresting social content, we catapulted fans into a visceral experience and triggered complex layers of fear.
The State of Affairs
"State of Affairs" is a four episode animated series about infidelity and modern love narrated by Esther Perel.Esther Perel is a thought leader, psychotherapist & author. She studies relations for the bedroom to the boardroom. She is the author of "Mating in Captivity" and the upcoming book "The State of Affairs".

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


04 . 15 . 18