10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Spiderman Homecoming Social Media Content

Entered in Art Direction

Objective

VIEW CASE STUDY

This isn't just another Spider-Man movie — this is THE Spider-Man movie. Ignition set out to excite moviegoers around the globe, celebrate his iconic presence, and immerse fans in Peter's point of view as he embarked on new teenage (mis)adventures.

Strategy

To channel the inner superhero in all of us, we centered our campaign around the charismatic actor behind the mask: Tom Holland. By showcasing his relationship to technology, his youthful uncertainty about his place in the world, and the massive threat he's up against, Ignition helped audiences relate to Peter on a very human level, while also casting him as an aspirational hero. From content on Peter's phone to his curiosity about his new identity, we helped Spidey swing towards global success.

Media

Produced by

Ignition, Sony Pictures Entertainment

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18