Written, shot, and edited entirely in-house, we worked to create a twist on the expected recipe video that dominates Facebook news feeds.
Like Outlander, the video perfectly meshed the 1700s and modern day with the themes of love, heartbreak, and time travel that the fandom holds dear via period-themed props, cheeky recipe items, and a dash of fantasy. The seemingly innocuous "Outlander Pie" was actually an inedible ruse designed to show fans that we're on the same page -- we're right there with them, drowning our hiatus sorrows in a bottle of Scotch whisky.
We gave viewers one of the most visually stunning tasty-style videos on the web. The laughs were just the cherry on top of the pie.
