10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Snowman Digital Campaign

Entered in Art Direction, Multi-Platform Campaign

Objective

VIEW CASE STUDY

The ominous journey began when Ignition launched a multi-platform campaign to explore the dangerous mind of a serial killer. With a haunting website that paralleled the visually arresting social content, we catapulted fans into a visceral experience and triggered complex layers of fear.

Strategy

To build a campaign that stayed true to The Snowman, Ignition paralleled the tension and fear of the story through unsettling statistics, ominous warning, and disturbing concepts. These visual and auditory experiences teased the horrors of The Snowman killer's crimes and excited fans to purchase movie tickets and uncover the mystery behind his motives.

Results

TOTAL IMPRESSIONS: 121M


TOTAL MEDIA VIEWS: 25M


TOTAL ENGAGEMENTS: 37M

Media

Produced by

Ignition, NBC Universal/Dreamworks

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18