Social House, Inc.™ is a privately held, interactive experience group specializing in Social Media Strategy, Original Content Development and Community Engagement for Fashion, Beauty, and Lifestyle brands worldwide. By operating with a distinct vision and an uncompromising dedication to Social Media, we have been able to produce results that set us apart from small and large agencies alike.
After leaving her job at a major New York beauty corporation in 2011, Norel Mancuso drove across the country and kept her eyes focused on her true passion, Social Media. With just $500 to her name, Mancuso (President & CEO) incorporated the small agency that we now lovingly call Social House, Inc.
Fast forward to 2014, Social House, Inc. is now a structured team of fourteen who are leaving their mark on some of the biggest Fashion, Beauty & Lifestyle brands in the world, including: Pepsi, INTERMIX, J Brand Jeans, LORAC Cosmetics, Playboy, SONOS and Schwarzkopf & Henkel. The key to our success has been our agency culture, which consists of a collaborative and highly creative environment.
The agency operates with 5 clearly defined internal departments enabling continuous client grow with streamlined creative production. Our core agency sectors are: Strategy Development, Original Content Development, Community Management, Insights & Analytics and Account Management. Together, we have created an internal inertia and creative agency culture that has earned us the title of modern day Iconoclasts, opposing the status quo and striving to achieve the new, better and different in all that we do.
2014 MOST NOTABLE ACHIEVEMENTS:
#1 - PEPSI CAPSULE COLLECTION
OBJECTIVE: Socially and digitally amplify the launch of Pepsi's first ever soccer, art, and street-style inspired Capsule Collection with major fashion partners including Original Penguin, Del Toro, B&O by Bang and Olufsen, Bloomingdale's, Colette, and Liberty of London.
APPROACH: Develop a custom digital hub to build lifestyle equity for Pepsi and drive visitor traffic to affiliated brand partners' e-commerce sites for purchase. Socially amplify the digital hub through a series of international posts including teaser videos and graphics to resonate with users and increase overall hub traffic. (See agency reel)
RESULTS:
- 25% of all microsite visits converted to clicks to brand partner websites
- Visitors spent an average of 4 minutes viewing the product collection – 4x more than on all the other pages
#2 - LORAC COSMETICS - MEGA PRO PALETTE LAUNCH:
OBJECTIVE: Socially amplify the launch of the limited edition LORAC Mega PRO Palette to garner engagement and attract new audiences.
APPROACH: Devise an Instagram contest that would prompt users to "Like" and "Comment" on their favorite Mega PRO Palette color and generate a dialogue about the launch.
RESULTS:
- The LORAC MEGA PRO Instagram Giveaway garnered a remarkable 31K entries in just 48 hours
- Contest and social cross-promotion strategy (supported on Facebook and Twitter) drove pandemonium via Instagram, leading to LORAC's first-ever product sell-out within just hours of launch
- A total of 8K new followers were gained in just 48 hours leading up to the online launch of the coveted MEGA PRO Palette
#3 - LORAC COSMETICS - SOCIAL FOOTPRINT GROWTH:
OBJECTIVE: Make LORAC's social media channels a visual hub that allows users to see the world through the eyes of LORAC by garnering a large following and on-going engagement.
APPROACH: Create elevated original content, copy, and overall messaging while leveraging hand-selected influencers to authentically spread the word.
RESULTS:
- In 2014, LORAC's cumulative social footprint increased from 434K to 1.2 Million (+176%) in just 12 months, with minimal social ad spend. NOTE: We started in 2012 with just 25K cumulative fans on Facebook and Twitter!
- Nearly 1,300% increase in average engagement per post on Instagram — from 736 per post in October 2013 to 11,000+ in December 2014
- To date, our Instagram community gains roughly 17K new followers per week – equalling an average growth rate of 74K new followers per month and growing!
#4 - J BRAND JEANS
OBJECTIVE: Elevate J BRAND Jeans' social channels to reflect an aspirational fashion lifestyle that is shareable.
APPROACH: Create an elevated content arsenal, cultivate strategic partnerships, and bring to life the voice of the brand to make J BRAND the ultimate destination for fashion denim.
RESULTS:
- 5,300% increase in Instagram fan base – from 3.5K to 200K – in just 19 months
- Total Pinterest repins have increased 200% since Jan '14 – 143K new repins added
#5 - PLAYBOY
OBJECTIVE: To reimagine a faded American icon for a 21st century digital consumer.
APPROACH: By completely redefining the brand voice and elevating aesthetics, social will spearhead a global brand re-launch.
RESULTS:
- Revitalized brand loyalists on social by elevating daily content, ultimately increasing monthly Facebook engagement by 417% in 2 years
- Expert curation contributed to a 527% increase in engagements per post on Facebook to 22.3K between 2012 and 2014
