THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Clean4Change's World Clean Up Day Of Action

Entered in Influencer & Celebrity

Objective

Drive awareness and social conversation around World Cleanup Day on 9/18/2021 and the #CleanForChange movement afterwards. 

Strategy

TikTok influencers captured how they were celebrating World Cleanup Day and why it is important that we all do our part. Each influencer challenged their audience to clean up in their own cities as well and shared content that continued the conversation around #CleanForChange!  We invited our TikTok influencers to accept the #Clean4Change challenge and participate in their own unique cleanup activity to inspire others to do the same on World Cleanup Day.  Knowing how important it is that TikTok influencers maintain their signature style in their content and always prioritize their relationship with their audience, we embraced each unique influencer's brand and clean-up activity.  From DIY to cleaning up on a long run, our influencers showed how easy it is to help keep their local communities clean and trash free.  We even include an optional prompt to show them taking the plastic waste to the local recycling center.

Our TikTok creators further demonstrated the message about the importance of "community" with regard to World Cleanup Day by showing their support to their fellow TikTok influencers and duetting one another's videos.  Each influencer created 3 unique TikTok videos and shared them on their channels.

Results

Delivered over 8.7MM gross native impressions and more than 86K engagements, generating significant awareness and interest for #Clean4Change and World Cleanup Day.

The campaign delivered 4 added value videos for O&O reposting, with one influencer posting on her channel as well! Influencer posted content also delivered over 5MM AV impressions!

Many fans commented to show their support for environmental clean up as well as cheered on the influencers for “making a difference”. Numerous commenters also shared many ways they help clean up litter around their community. The influencers garnered a lot of attention from those who didn’t know about World Cleanup Day and littering. Many were inspired to act and start picking up trash. (“Bring a trash bag when you go on hikes/walks/park and stuff! It really adds up!”,”YES!!! LETS CLEAN THE PLANET”)

Furthermore, commenters really enjoyed the influencers’ content; they engaged with them on World Cleanup Day and expressed interest in joining their team to fight against littering. Others were intrigued by the influencers themselves, and who they were with. (“I WANT TO JOIN!!!!!! Me me! PICK ME!”, “I love your attitude and your behavior can see through your personality 🥰“)

Media

Entrant Company / Organization Name

Secret Order Studios + Anti Agency Group + Influence & Inspire Consulting, Alliance To End Plastic Waste

Links

Entry Credits