Our commitment to caring for people extends to every community in which Hyatt hotels operate. We want the many places around the world that Hyatt hotels call home to be vibrant, thriving places of economic and social opportunity, for both our colleagues and also our neighbors, making our communities places that inspire guests to visit and compel our owners to invest.
Throughout the year, thousands of our colleagues from hundreds of hotels around the world dedicate their time to giving back to local communities. To celebrate our 6th Annual Global Month of Service, our colleagues came together in their local communities to make a collective difference around the world. We set a goal to dedicate 25,000 volunteer hours to giving back to our communities in April.
To showcase how Hyatt cares and gives back, we created six unique videos featuring Hyatt colleagues volunteering in their local communities as well as a Global Month of Service compilation video. We set a goal to reach 1 million video views for our 2016 Global Month of Service across Facebook, Twitter, YouTube and Google+.
April is our most engaging month for colleagues for social storytelling. As part of Global Month of Service, the Hyatt Corporate Responsibility team awards two Hyatt hotels or regional offices with Hyatt Community Grants to go toward the NGO organizations of their choice. We award a $5,000 grant for the Hyatt hotel or office that submits a winning photograph and a $2,500 grant for second place.
Hotels and regional offices are also incentivized to submit content for our global compilation video featuring community service efforts. We pre-select four Hyatt hotels to be featured in their own community service video to spotlight specific examples of how Hyatt colleagues are giving back to their local community. In 2016, we created a video of four different Hyatt hotels from around the world and featured three of our sub-brands.
To engage Hyatt guests, we created a Masthead for Hyatt.com that directed visitors to follow our journey towards our 25k hour goal on Hyatt's owned social channels and see in real-time via Tagboard how our colleagues were giving back through social posts using our hashtag #HyattThrive.
Surpassed our goal of over 25,000 volunteer hours with participation from 170 Hyatt hotels across 40 countries. Our Global Month of Service videos garnered over 1.3 million views across Facebook, Twitter, YouTube and Google+. The videos were shared over 958 times, generating 4.72M impressions and reaching 516K people.
We wanted to promote our campaign with new and existing guests and did so through strategic targeting on Facebook and Twitter. Additionally, we featured a Hyatt.com Masthead, which was featured in four regions and received 15,500 clicks (410/per day) in the month of April.
