We created Gloves Off with Stephen Marche as a limited series in response to changing world geopolitics in the spring of 2025. It was an effort of patriotic duty, and we think we succeeded. We wanted to spark a national conversation, and we did that. We wanted the Canadian government to take notice in order to affect policy. We hope we did that. The comments have been incredibly strong & positive. So many listeners have told us that they needed and appreciated this kind of information and context.
-We promoted the show by pitching Stephen Marche to news outlets across the country, and internationally.
-Stephen Marche was interviewed by the CBC (Radio and News Network) and on private radio stations across the country such as The Evan Bray Morning Show and Newstalk 1010.
-The show was also featured in articles in The Tyee and The New York Times.
-Stephen Marche pitched and wrote companion news pieces to the podcast that were published in the Guardian, Macleans Magazine, Toronto Star and the Globe and Mail
-We wanted to reach a large audience, across the country and as a result featured an array of voices on our podcast from across the country, and political spectrum. Including: Greg Sorbara, Lisa Macleod, Francine Pelletier, Chief Rodger Redman, David Rosenberg, Philippe Lagassé, MCpl Neil Kigutaq, Major General (ret) Scott Clancy, Bessma Momani and Margaret Atwood.
-We connected with Podcast Newsletter Editors to arrange features (CBC Sounds Goods, Pod the North) and other Podcasts with similar audiences to do ad swaps and/or guest features promoting the podcast. Stephen Marche appeared on Canadaland, and the Steve Paikin Podcast.
-We promoted the podcast via Stephen Marche's social media platforms because he already had an established audience
-We also provided all our guests with clips from their interviews so they could promote the podcast on their platforms if they wish
-We were in the top 100 podcasts in Canada during our run, Top 10 on Apple Podcasts. We reached number one position in the Society & Culture Category in Canada in the span of our run. We were also featured as a New and Noteworthy podcast on Apple.
-We've reached 228,313 listeners to date on audio platforms (Apple Podcasts, Spotify, Acast, Amazon Music etc) and 35,000 views on our YouTube channel.
-Listeners rated us 4.8 out of 5 on Apple Podcasts and Gloves Off was selected by Apple Podcast Editors as one of Apple Podcasts' Best Shows of 2025 in Canada. Amazon Music Canada also selected us in their year end round up and promoted us with billboard in downtown Toronto.
-Stephen Marche continues to be requested for interviews on the subject the matter, and is asked to write news articles on the subject matter for various publications.
