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Special Project

Special Project
From the 16th Annual Shorty Awards

Série documental em Reels- RRI CARVOARIA

Entered in Video Series


We accompany tax auditors in operations to combat slavery-like work in coal factories in the state of Minas Gerais, a leader in rescuing workers. In some situations, charcoal workers spend months without receiving a salary, housed in precarious housing, often in debt to those who hired them. In addition to the lack of protective equipment, which can seriously affect health. There are hundreds of kilometers behind reported charcoal plants. Often on roads that don't exist on the map. From above, the drone's lens shows a large charcoal pit. There are more than 50 ovens. We continue on land. Upon arriving at the charcoal factory, we found a worker covered in ash. He and the other employees have no bathroom, live in makeshift camps and drink unsafe water. In another operation, in the center-south of Minas, the Special Mobile Inspection Group of the Ministry of Labor evaluates the conditions of yet another charcoal factory. The objective was to aggregate all this information in a format that could reach more people, in a clearer, shorter and more objective way.


Strategy and Execution

We are thinking about a spread of 5 reels per week, adding one per day from Monday to Friday. Each content addresses a situation linked to the Charcoal theme. We built the reels thinking about duration, delivery format, and consumption method.


The result was above expectations. We increased the number of views and engagement on the REPÓRTER RECORD INVESTIGAÇÃO program page grew.


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